Jack Crivici-Kramer

This car will determine if Rivian stock goes to zero or goes to 100.

Oh, yeah, he's South by Southwest going on now in Austin.

And Jack, who's the sponsor again?

Rivian.

It's expensive, it's outdoorsy chic, and it's VC-backed, like all of South by Southwest.

The only car company that pairs well with a Canada Goose vest.

Twice.

Well, Rivian also just announced the price of their big mass-market car, the R2.

Ah, the R2, the midsize SUV, the shape of a sneaker that costs 58,000 bucks delivering this spring.

Lower priced versions of this new car roll up next year, starting at as low as $45,000.

We actually covered the launch of Rivian's R2 last year.

We called it the Dinkmobile.

And why is that, Jack?

It fits in a Brooklyn garage and it's perfect for a couple living in a city.

But this R2, this new midsize SUV from Rivian, it's basically half the price of the R1, but offers 80% of the value designed for a Dink.

And Rivian's goal with this lower priced car is to disrupt itself.

Help Rivian go from an expensive niche company to a mass market electric car company like Tesla.

Also trying to disrupt Tesla's Model Y, which is Tesla's version of the Dinkmobile, which also, full disclosure, I happen to drive.

Oh, by the way, how is Rivian getting 80% of the car for half the price?

This R2 is shorter, narrower, and simpler.