Jack Posobiec

When they had Eminem and Snoop and Dre, it was like 2022 or whatever.

I don't watch football.

I know very little about football.

We had a Super Bowl party.

We were eating nachos.

You put cream cheese, chili, and then cheddar on top.

That's a secret recipe.

Or melt chili.

You bake it.

It's the best football dip ever.

And then when the halftime show came on, we all watched the TV.

The halftime show is what everybody attaches to.

The fact that they lost half their viewers when it happened.

This has been a longstanding challenge for us on Timcast IRL because right now we have, let's see, between YouTube and Rumble, we have about 45, we have 43, 44,000 concurrent viewers.

The issue is when we sell against this and we say like, oh, you know, the show is going to get 600, 700,000 views.

There's a difference between a show like ours, which is live 8 to 11 p.m.

every day, and a VOD, which is watched on mobile.

About half our viewers watch on TVs.

And so one thing I noticed very early on was that it seemed disproportionate, the amount of people who knew about the show and talked to me, and I didn't understand.

until we actually figured out, talking with some industry execs who said, oh, it's because you're a TV show.