Jack Posobiec

TimCast IRL is watched on a lot of televisions, right?

Yeah, there's four or five people in that room.

And I went, oh.

We had advertisers saying.

Right, so we had advertisers say to us, we heard this for like two years, you overperform.

You have 600,000, 700,000 viewers.

We'll buy an ad from you, and it performs as though it's a million.

We love advertising on your show, and we sell ads like crazy.

The reality is we're underselling because the metrics used online are seemingly a device, even if it's actually multiple people.

So here's a challenge for you, Jack, and here's what you guys should say.

You guys should say you had 90 million viewers.

I'm going to say right now, 30 million, then you would times it by three because the halftime show was played on bars on televisions.

It was not.

And it's a silly thing to assume.

In fact, here's what you really should do.

Go into the channel's metrics and look how many mobile devices and how many TVs.

And for every TV, do the Nielsen analysis.

So if you guys have 40% TVs, call that.

You got 45 million.

Let's say 20 times 360.