Jack

For our third and final story before the weekend, Bad Bunny is performing the Super Bowl halftime show.

But what about this man's business?

We found the growth hack that made Bad Bunny bigger than Taylor Swift.

True story.

But Jack, let's start with Apple.

Because Apple Music has sponsored the Super Bowl halftime show since 2023 for like 50 million bucks a year.

Yeah, but none of that money goes to the headline performer.

Zero.

The gig is free because you are paid with, oh, a whole lot of publicity, baby.

Kendrick Lamar had one of his tracks that he played at the Super Bowl last year rise in streaming platforms by 400% after the Super Bowl.

And this year, Benito Antonio Martinez Ocasio, aka Bad Bunny, is doing the same.

The unofficial prince of Puerto Rico.

Now, yeti.

Latin music is just 9% of total streaming in the United States.

And yet Bad Bunny was the most streamed artist of the year last year on Spotify.

In the last six years, there's only been two people to hold that crown.

Bad Bunny won it four times and Taylor Swift won the other two.

That's right.

Bad Bunny is beating Taylor Swift and it all goes back to a church choir in Puerto Rico where he began singing.

In high school, he was bagging groceries in Puerto Rico while writing lyrics on the side and eventually uploading his tracks to SoundCloud.