Jack

He dropped out of college and eventually came up with the name Bad Bunny for his musical career.

And why was that, Jack?

Well, Nick, when he was a kid, his parents made him wear a bunny costume for Halloween.

That's rough.

He did not like that costume.

So he became the Bad Bunny.

And he knows that this was a marketing opportunity because he realized every time someone saw a bunny, they would think of him instead.

And basically every lawn I've ever seen has had a bunny scamper across it at some point.

But here's what fascinates us besties.

Bad Bunny Inc.

isn't just a diversified business, is it, Jack?

It's the most strategically paradoxical business we've ever seen.

Yes, music is Bad Bunny's number one source of income.

In December alone, his 10 live shows he did grossed $100 million, according to Billboard.

And he could have made way more, but he did a 31-show residency to support Puerto Rico after the hurricane in 2025.

Which boosted Puerto Rico's GDP by $300 million.

Okay, so Jack and I then dove deeper into Bad Bunny's business, and we realized Pitbull walked so that Bad Bunny could run.

Is that what we realized, Nick?

Yeah!

I think that's an early takeaway here, Jack.