Jack

Bad Bunny isn't doing an energy drink collab like every other celebrity out there.

He is doing a restaurant.

It's called Gecko in Miami, where six bites cost $160 as the tasting menu.

But interestingly, Bad Bunny also launched a talent agency for Latin American athletes based in San Juan, Puerto Rico.

It's called Remus Sports.

It's the UTA for Latino athletes.

MVP winner Ronaldo Acuño Jr., he's on the team.

All-star Fernando Tatis Jr., also on the team.

Both signed with Bad Bunny's talent agency.

But Bad Bunny is also partnered with a range of brands so wide, they seem to conflict with each other.

On the one end, Bad Bunny has a sponsorship with Gucci for luggage and Calvin Klein for underwear.

But Jack, Bad Bunny is also hawking Cheetos at gas stations and promoting the WWE World Wrestling Entertainment in the ring.

He's not just a celebrity or a guest cameo or, like, guest host of the WWE.

He actually wrestles, including a fight he did at the Royal Rumble and at WrestleMania.

I'm sorry, Jack, pause the pod, but I can't think of many Cheetos-eating Gucci owners who also know a Stone Cold stunner.

I might be the only one, actually.

I like all three of those things.

Any marketer would say this is a mistake, and yet Bad Bunny is spanning luxury labels and budget ones like no other person or business can.

Bad Bunny is a branding paradox, and it's working.

So, Jack...