Jack
👤 SpeakerAppearances Over Time
Podcast Appearances
Mic check, mic check.
What's the takeaway for our buddy, Bad Bunny Inc.?
Constraints breed creativity.
So Yetis, how has Bad Bunny gone so viral?
Well, one fundamental reason is that he's turned a limitation into an accelerator.
He speaks English, but he only sings in Spanish, potentially limiting his audience.
And that Puerto Rico concert tour he did, the masses had to fly to Puerto Rico to see him.
He didn't go anywhere else.
But those limitations have differentiated him and driven awareness of him
and unlocked growth for him.
And you know what?
Jack and I have seen the power of limits in businesses as well.
Like remember the social media app, Be Real?
You could only take one picture a day.
That made it go viral.
Wordle?
You could only play one game per day.
That made it go viral.
Witter started with just 140 character limit and dating apps are now cap and swipes these days.
The haiku poem, remember 575?