Jack

So much. So much. Jack, happy P-L-A-N-T-S to you. Let's hit up three stars.

For our first story, Dockers was once worth a billion bucks, but now Levi's is selling off the khakis for one third the price. Dockers didn't invent khakis. No, they didn't. But they invented demand for khakis with Casual Friday. Now, Yetis, earlier this week, Jack and I covered the most innovative pants of the last decade. Who is it, Jack? Lululemon's Align Leggings.

For our first story, Dockers was once worth a billion bucks, but now Levi's is selling off the khakis for one third the price. Dockers didn't invent khakis. No, they didn't. But they invented demand for khakis with Casual Friday. Now, Yetis, earlier this week, Jack and I covered the most innovative pants of the last decade. Who is it, Jack? Lululemon's Align Leggings.

For our first story, Dockers was once worth a billion bucks, but now Levi's is selling off the khakis for one third the price. Dockers didn't invent khakis. No, they didn't. But they invented demand for khakis with Casual Friday. Now, Yetis, earlier this week, Jack and I covered the most innovative pants of the last decade. Who is it, Jack? Lululemon's Align Leggings.

They invented the athleisure category. But funny thing, today, another pair of pants is in the news, and it happens to be the exact opposite of Lululemon leggings. Today, it's Dockers khakis, which is the basic bro pant. Yeah, yeah, it is, you know, khakis. You could wear them to a job interview, or you could wear them to a date. But Dockers is... Scott Galloway hates Dockers. Yeah.

They invented the athleisure category. But funny thing, today, another pair of pants is in the news, and it happens to be the exact opposite of Lululemon leggings. Today, it's Dockers khakis, which is the basic bro pant. Yeah, yeah, it is, you know, khakis. You could wear them to a job interview, or you could wear them to a date. But Dockers is... Scott Galloway hates Dockers. Yeah.

They invented the athleisure category. But funny thing, today, another pair of pants is in the news, and it happens to be the exact opposite of Lululemon leggings. Today, it's Dockers khakis, which is the basic bro pant. Yeah, yeah, it is, you know, khakis. You could wear them to a job interview, or you could wear them to a date. But Dockers is... Scott Galloway hates Dockers. Yeah.

So here's the news. Levi's sold Dockers to authentic brands for $311 million. This is a wardrobe makeover. But here's the wild twist. Docker khaki sales have fallen 70% from their all-time highs of a billion dollars a year. We repeat, Dockers was once a billion-dollar brand, and now they're selling like secondhand pairs of slacks. Fun fact, Nick only wears khakis.

So here's the news. Levi's sold Dockers to authentic brands for $311 million. This is a wardrobe makeover. But here's the wild twist. Docker khaki sales have fallen 70% from their all-time highs of a billion dollars a year. We repeat, Dockers was once a billion-dollar brand, and now they're selling like secondhand pairs of slacks. Fun fact, Nick only wears khakis.

So here's the news. Levi's sold Dockers to authentic brands for $311 million. This is a wardrobe makeover. But here's the wild twist. Docker khaki sales have fallen 70% from their all-time highs of a billion dollars a year. We repeat, Dockers was once a billion-dollar brand, and now they're selling like secondhand pairs of slacks. Fun fact, Nick only wears khakis.

The same J. Crew pair for seven years. It's impressive. I know, it's all you wear. It's a very Nick thing about you. But Nick, Dockers scaled khakis and changed office culture forever. This is a wild story we discovered no one else is talking about. All right, yetis, let's go back to 1986. That's when Levi's invented the Dockers brand. The reason?

The same J. Crew pair for seven years. It's impressive. I know, it's all you wear. It's a very Nick thing about you. But Nick, Dockers scaled khakis and changed office culture forever. This is a wild story we discovered no one else is talking about. All right, yetis, let's go back to 1986. That's when Levi's invented the Dockers brand. The reason?

The same J. Crew pair for seven years. It's impressive. I know, it's all you wear. It's a very Nick thing about you. But Nick, Dockers scaled khakis and changed office culture forever. This is a wild story we discovered no one else is talking about. All right, yetis, let's go back to 1986. That's when Levi's invented the Dockers brand. The reason?

Levi's felt they needed to diversify from just selling denim. Yeah, to sprinkle on a little context, today, jean sales are crushing khakis. Khakis are getting crushed. But in the 80s, Gene sales had slowed down and khakis were booming. So Levi was thinking, hey, let's invent Dockers as a brand to hedge us in case gene sales keep on falling.

Levi's felt they needed to diversify from just selling denim. Yeah, to sprinkle on a little context, today, jean sales are crushing khakis. Khakis are getting crushed. But in the 80s, Gene sales had slowed down and khakis were booming. So Levi was thinking, hey, let's invent Dockers as a brand to hedge us in case gene sales keep on falling.

Levi's felt they needed to diversify from just selling denim. Yeah, to sprinkle on a little context, today, jean sales are crushing khakis. Khakis are getting crushed. But in the 80s, Gene sales had slowed down and khakis were booming. So Levi was thinking, hey, let's invent Dockers as a brand to hedge us in case gene sales keep on falling.

And then, to sell more khakis, Dockers and Levi's invented a holiday. Okay, this is the wild part. They actually invented, more specifically, a weekly holiday. And what's it called, Jack? You know them as Casual Fridays. That's right, Casual Fridays. In 1992, they sent a style guide to 25,000 HR managers explaining to them how their workers can dress down but still look professional.

And then, to sell more khakis, Dockers and Levi's invented a holiday. Okay, this is the wild part. They actually invented, more specifically, a weekly holiday. And what's it called, Jack? You know them as Casual Fridays. That's right, Casual Fridays. In 1992, they sent a style guide to 25,000 HR managers explaining to them how their workers can dress down but still look professional.

And then, to sell more khakis, Dockers and Levi's invented a holiday. Okay, this is the wild part. They actually invented, more specifically, a weekly holiday. And what's it called, Jack? You know them as Casual Fridays. That's right, Casual Fridays. In 1992, they sent a style guide to 25,000 HR managers explaining to them how their workers can dress down but still look professional.

If you think about it, HR managers are powerful trendsetters, right, Jack? They're in charge of the dress code, and Dockers convinced them to allow khakis on Casual Friday. Yeah, these HR managers are like the Anna Wintour of work, and suddenly they're recommending khakis come in casual at the end of the week.