Jack

If you think about it, HR managers are powerful trendsetters, right, Jack? They're in charge of the dress code, and Dockers convinced them to allow khakis on Casual Friday. Yeah, these HR managers are like the Anna Wintour of work, and suddenly they're recommending khakis come in casual at the end of the week.

If you think about it, HR managers are powerful trendsetters, right, Jack? They're in charge of the dress code, and Dockers convinced them to allow khakis on Casual Friday. Yeah, these HR managers are like the Anna Wintour of work, and suddenly they're recommending khakis come in casual at the end of the week.

So Casual Friday became a fashion revolution, from the Midwest office manager to the Silicon Valley tech worker. And the whole idea was incepted by Dockers. So Dockers sales hit a billion dollars back in peak khaki era. Yeah. And actually, one year in the 90s, Dockers even awkwardly beat Levi's in the men's category for total sales. How wild is that?

So Casual Friday became a fashion revolution, from the Midwest office manager to the Silicon Valley tech worker. And the whole idea was incepted by Dockers. So Dockers sales hit a billion dollars back in peak khaki era. Yeah. And actually, one year in the 90s, Dockers even awkwardly beat Levi's in the men's category for total sales. How wild is that?

So Casual Friday became a fashion revolution, from the Midwest office manager to the Silicon Valley tech worker. And the whole idea was incepted by Dockers. So Dockers sales hit a billion dollars back in peak khaki era. Yeah. And actually, one year in the 90s, Dockers even awkwardly beat Levi's in the men's category for total sales. How wild is that?

HR managers were the first accidental fashion influencer, and Dockers was the puppet master. That is a sentence no one has ever said before, Jack. If you're at work and you're not wearing a suit right now, You should thank Dockers. Again, only pant you can wear to a job interview and a date. So Jack, what's the takeaway for our buddies in khaki over at Dockers? Customers are like cake.

HR managers were the first accidental fashion influencer, and Dockers was the puppet master. That is a sentence no one has ever said before, Jack. If you're at work and you're not wearing a suit right now, You should thank Dockers. Again, only pant you can wear to a job interview and a date. So Jack, what's the takeaway for our buddies in khaki over at Dockers? Customers are like cake.

HR managers were the first accidental fashion influencer, and Dockers was the puppet master. That is a sentence no one has ever said before, Jack. If you're at work and you're not wearing a suit right now, You should thank Dockers. Again, only pant you can wear to a job interview and a date. So Jack, what's the takeaway for our buddies in khaki over at Dockers? Customers are like cake.

You can make them from scratch. Yetis, some people think demand is predetermined.

You can make them from scratch. Yetis, some people think demand is predetermined.

You can make them from scratch. Yetis, some people think demand is predetermined.

You can market to get customers' attention, but there has to be buyers out there if you want to make a product. Well, this Docker story is a reminder that you can literally create customers out of nothing. Back in the 80s, pre-Dockers, you wore a suit on the weekdays and sweatpants on the weekends. There was no need for something in between. So Dockers invented the category of business casual.

You can market to get customers' attention, but there has to be buyers out there if you want to make a product. Well, this Docker story is a reminder that you can literally create customers out of nothing. Back in the 80s, pre-Dockers, you wore a suit on the weekdays and sweatpants on the weekends. There was no need for something in between. So Dockers invented the category of business casual.

You can market to get customers' attention, but there has to be buyers out there if you want to make a product. Well, this Docker story is a reminder that you can literally create customers out of nothing. Back in the 80s, pre-Dockers, you wore a suit on the weekdays and sweatpants on the weekends. There was no need for something in between. So Dockers invented the category of business casual.

And then they invented a holiday to generate demand for it. Because customers are like cake. Yep. You can whip them up from scratch. For our second story, we just got the biggest brand report of the year. The Harris Poll of the top 100 American companies. We'll tell you who's up, who's down this year, and the one move you can make that'll put you on top.

And then they invented a holiday to generate demand for it. Because customers are like cake. Yep. You can whip them up from scratch. For our second story, we just got the biggest brand report of the year. The Harris Poll of the top 100 American companies. We'll tell you who's up, who's down this year, and the one move you can make that'll put you on top.

And then they invented a holiday to generate demand for it. Because customers are like cake. Yep. You can whip them up from scratch. For our second story, we just got the biggest brand report of the year. The Harris Poll of the top 100 American companies. We'll tell you who's up, who's down this year, and the one move you can make that'll put you on top.

Yetis, over the last 20 years, the research firm Harris does a poll of 17,000 Americans. Basically, the reputation rankings. We call it kiss, marry, kill, but for companies. Yeah, like which brand would you kiss? No commitment, it's just a kiss. Okay, which brand would you marry? You're in love with this brand. Which brand would you kill, Jack?

Yetis, over the last 20 years, the research firm Harris does a poll of 17,000 Americans. Basically, the reputation rankings. We call it kiss, marry, kill, but for companies. Yeah, like which brand would you kiss? No commitment, it's just a kiss. Okay, which brand would you marry? You're in love with this brand. Which brand would you kill, Jack?

Yetis, over the last 20 years, the research firm Harris does a poll of 17,000 Americans. Basically, the reputation rankings. We call it kiss, marry, kill, but for companies. Yeah, like which brand would you kiss? No commitment, it's just a kiss. Okay, which brand would you marry? You're in love with this brand. Which brand would you kill, Jack?