Jack

Oh, you want them eliminated from the face of the earth. Yeah, I don't even want them on the receipts, honey. Those are basically the questions that the Harris Poll asks Americans each year about the 100 most visible brands in America. Technically, they ask to rank the 100 companies based on their products, their values, and their impact on the world.

Oh, you want them eliminated from the face of the earth. Yeah, I don't even want them on the receipts, honey. Those are basically the questions that the Harris Poll asks Americans each year about the 100 most visible brands in America. Technically, they ask to rank the 100 companies based on their products, their values, and their impact on the world.

Oh, you want them eliminated from the face of the earth. Yeah, I don't even want them on the receipts, honey. Those are basically the questions that the Harris Poll asks Americans each year about the 100 most visible brands in America. Technically, they ask to rank the 100 companies based on their products, their values, and their impact on the world.

The big drama this year is that all of Elon Musk's companies plummeted in the rankings. X, SpaceX, Tesla. Yeah, Jack, you know, Tesla was number eight in 2021. You know where it is this year? Number 95, which is fifth from the bottom. Okay. Another shocker out there, Chipotle is up in the brand rankings, despite the whole burrito bowl portion size controversy.

The big drama this year is that all of Elon Musk's companies plummeted in the rankings. X, SpaceX, Tesla. Yeah, Jack, you know, Tesla was number eight in 2021. You know where it is this year? Number 95, which is fifth from the bottom. Okay. Another shocker out there, Chipotle is up in the brand rankings, despite the whole burrito bowl portion size controversy.

The big drama this year is that all of Elon Musk's companies plummeted in the rankings. X, SpaceX, Tesla. Yeah, Jack, you know, Tesla was number eight in 2021. You know where it is this year? Number 95, which is fifth from the bottom. Okay. Another shocker out there, Chipotle is up in the brand rankings, despite the whole burrito bowl portion size controversy.

And ChatGPT is up too, despite the most common human reaction to AI's advance being fear. Yeah. So add it all up, yetis. And that was the drama on the brand rankings this year. This list is like Gossip Girl for anyone working in marketing. XOXO. CMO. Now, besties, we know what everyone's wondering. Who is at the top of this brand reputation list? Here's the top five in order.

And ChatGPT is up too, despite the most common human reaction to AI's advance being fear. Yeah. So add it all up, yetis. And that was the drama on the brand rankings this year. This list is like Gossip Girl for anyone working in marketing. XOXO. CMO. Now, besties, we know what everyone's wondering. Who is at the top of this brand reputation list? Here's the top five in order.

And ChatGPT is up too, despite the most common human reaction to AI's advance being fear. Yeah. So add it all up, yetis. And that was the drama on the brand rankings this year. This list is like Gossip Girl for anyone working in marketing. XOXO. CMO. Now, besties, we know what everyone's wondering. Who is at the top of this brand reputation list? Here's the top five in order.

Number one is Trader Joe's. Number two is Patagonia. Number three is Microsoft. Number four is Toyota. And number five, the most reputable brand in America, is Costco. Okay. Now, Jack, I got to pause the pod for a sec. We're talking groceries, functional apparel, boring business technology, an older car brand, and groceries again? Yeah.

Number one is Trader Joe's. Number two is Patagonia. Number three is Microsoft. Number four is Toyota. And number five, the most reputable brand in America, is Costco. Okay. Now, Jack, I got to pause the pod for a sec. We're talking groceries, functional apparel, boring business technology, an older car brand, and groceries again? Yeah.

Number one is Trader Joe's. Number two is Patagonia. Number three is Microsoft. Number four is Toyota. And number five, the most reputable brand in America, is Costco. Okay. Now, Jack, I got to pause the pod for a sec. We're talking groceries, functional apparel, boring business technology, an older car brand, and groceries again? Yeah.

I don't think Microsoft refers to their business as boring business technology.

I don't think Microsoft refers to their business as boring business technology.

I don't think Microsoft refers to their business as boring business technology.

Yeah, that's correct, Nick. Technically, they don't. Yetis, this led to a fascinating thing that Jack and I noticed. None of the brands at the top of this list are viral, flashy, or attention-grabbing at all. No, like Netflix is the most viral streaming content, but they're not even in the top 30. Taco Bell is the most viral food company. They don't even crack the top 50.

Yeah, that's correct, Nick. Technically, they don't. Yetis, this led to a fascinating thing that Jack and I noticed. None of the brands at the top of this list are viral, flashy, or attention-grabbing at all. No, like Netflix is the most viral streaming content, but they're not even in the top 30. Taco Bell is the most viral food company. They don't even crack the top 50.

Yeah, that's correct, Nick. Technically, they don't. Yetis, this led to a fascinating thing that Jack and I noticed. None of the brands at the top of this list are viral, flashy, or attention-grabbing at all. No, like Netflix is the most viral streaming content, but they're not even in the top 30. Taco Bell is the most viral food company. They don't even crack the top 50.

Crocs, Kava, Duolingo, the trendiest companies aren't even on the list. Consumers and the media pay attention to the zeitgeisty, in-the-moment, trend-setting brands the most. And yet this poll shows that hype does not translate to positive brand reputation. How did Chick-fil-A and Nintendo get beat by UPS and Honda? Honda?

Crocs, Kava, Duolingo, the trendiest companies aren't even on the list. Consumers and the media pay attention to the zeitgeisty, in-the-moment, trend-setting brands the most. And yet this poll shows that hype does not translate to positive brand reputation. How did Chick-fil-A and Nintendo get beat by UPS and Honda? Honda?