Jack

Do you go with Pepsi or do you go like Chipotle?

The answer is yes.

Both Pepsi and Chipotle were right because it depends on

on your customer.

Pepsi aims for scale, mainstream, a wide audience, so they're following down the K-curve by lowering prices.

Chipotle's aim, on the other hand, is to go premium.

They're more Shake Shack than McDonald's, so they're following up the K-curve by raising prices.

Add it all up, Bessies, and in this economy, you probably have to cut prices or raise them, but either way, you have to pick a side.

For our third and final story before the weekend, Bad Bunny is performing the Super Bowl halftime show.

But what about this man's business?

We found the growth hack that made Bad Bunny bigger than Taylor Swift.

True story.

But Jack, let's start with Apple.

Because Apple Music has sponsored the Super Bowl halftime show since 2023 for like 50 million bucks a year.

Yeah, but none of that money goes to the headline performer.

Zero.

The gig is free because you are paid with, oh, a whole lot of publicity, baby.

Kendrick Lamar had one of his tracks that he played at the Super Bowl last year rise in streaming platforms by 400% after the Super Bowl.

And this year, Benito Antonio Martinez Ocasio, aka Bad Bunny, is doing the same.

The unofficial prince of Puerto Rico.