Jack

Crocs, Kava, Duolingo, the trendiest companies aren't even on the list. Consumers and the media pay attention to the zeitgeisty, in-the-moment, trend-setting brands the most. And yet this poll shows that hype does not translate to positive brand reputation. How did Chick-fil-A and Nintendo get beat by UPS and Honda? Honda?

It was my first car, but I wouldn't call it like one of the best companies in America.

It was my first car, but I wouldn't call it like one of the best companies in America.

It was my first car, but I wouldn't call it like one of the best companies in America.

So Jack, what's the takeaway for all our buddies trying to build a brand? It's a gem from Warren Buffett. Reputations take 20 years to earn, but one minute to lose. Yeah, he sawed all the Swifties out there who thought we were going to quote Taylor's Reputation album. Yeah, we went with Warren Buffett instead. Yeah, we did, we did. But here's the deal.

So Jack, what's the takeaway for all our buddies trying to build a brand? It's a gem from Warren Buffett. Reputations take 20 years to earn, but one minute to lose. Yeah, he sawed all the Swifties out there who thought we were going to quote Taylor's Reputation album. Yeah, we went with Warren Buffett instead. Yeah, we did, we did. But here's the deal.

So Jack, what's the takeaway for all our buddies trying to build a brand? It's a gem from Warren Buffett. Reputations take 20 years to earn, but one minute to lose. Yeah, he sawed all the Swifties out there who thought we were going to quote Taylor's Reputation album. Yeah, we went with Warren Buffett instead. Yeah, we did, we did. But here's the deal.

The brands with the top five reputations, they are poor in hype, but they are rich in trust. And trust is the most valuable currency that brands trade in. Here's what we're thinking. You trust Costco for low prices. You trust Toyota for reliable cars. And you trust Microsoft that Excel isn't going to crash on you. UPS, it's not the most sexy brand.

The brands with the top five reputations, they are poor in hype, but they are rich in trust. And trust is the most valuable currency that brands trade in. Here's what we're thinking. You trust Costco for low prices. You trust Toyota for reliable cars. And you trust Microsoft that Excel isn't going to crash on you. UPS, it's not the most sexy brand.

The brands with the top five reputations, they are poor in hype, but they are rich in trust. And trust is the most valuable currency that brands trade in. Here's what we're thinking. You trust Costco for low prices. You trust Toyota for reliable cars. And you trust Microsoft that Excel isn't going to crash on you. UPS, it's not the most sexy brand.

But they're in the top 10 because you trust that they'll deliver your package on time more often than FedEx does. And interestingly, Jack and I confirm our trust hypothesis by looking at the bottom of the brand rankings as well. At the bottom is meta. Because you don't trust Zuck's motives or even that the post you're seeing is real right now.

But they're in the top 10 because you trust that they'll deliver your package on time more often than FedEx does. And interestingly, Jack and I confirm our trust hypothesis by looking at the bottom of the brand rankings as well. At the bottom is meta. Because you don't trust Zuck's motives or even that the post you're seeing is real right now.

But they're in the top 10 because you trust that they'll deliver your package on time more often than FedEx does. And interestingly, Jack and I confirm our trust hypothesis by looking at the bottom of the brand rankings as well. At the bottom is meta. Because you don't trust Zuck's motives or even that the post you're seeing is real right now.

Okay, right behind them is Spirit Airlines because you don't trust Spirit is going to get you there on time or honestly even take off at all. Honolulu. I said Houston. Yeah. That wasn't a fun flight. Yeah, and even Tesla's 32-spot plummet from last year is a reminder that years of trust can be gone in a flash.

Okay, right behind them is Spirit Airlines because you don't trust Spirit is going to get you there on time or honestly even take off at all. Honolulu. I said Houston. Yeah. That wasn't a fun flight. Yeah, and even Tesla's 32-spot plummet from last year is a reminder that years of trust can be gone in a flash.

Okay, right behind them is Spirit Airlines because you don't trust Spirit is going to get you there on time or honestly even take off at all. Honolulu. I said Houston. Yeah. That wasn't a fun flight. Yeah, and even Tesla's 32-spot plummet from last year is a reminder that years of trust can be gone in a flash.

Or as Warren Buffett puts it, reputations take 20 years to earn, but just one minute to lose. Or as Taylor Swift put it, my reputation's never been worse, so you must like me for me. Okay, this pod's officially vindicated.

Or as Warren Buffett puts it, reputations take 20 years to earn, but just one minute to lose. Or as Taylor Swift put it, my reputation's never been worse, so you must like me for me. Okay, this pod's officially vindicated.

Or as Warren Buffett puts it, reputations take 20 years to earn, but just one minute to lose. Or as Taylor Swift put it, my reputation's never been worse, so you must like me for me. Okay, this pod's officially vindicated.

For our third and final story, the buy now, pay later leader Klarna has postponed its IPO, but it hasn't postponed replacing humans with AI. Klarna's invented a new brag metric too. They call it revenue per human. But Jack, can we talk about the five wildest words we've seen this year? Buy now, pay later for burrito. Six words. Possible thanks to Klarna's partnership with DoorDash. That's right.