Jack

Like remember the social media app, Be Real?

You could only take one picture a day.

That made it go viral.

Wordle?

You could only play one game per day.

That made it go viral.

Witter started with just 140 character limit and dating apps are now cap and swipes these days.

The haiku poem, remember 575?

It's limited to just 17 syllables.

That's how you can create beauty.

Basties, Orson Welles once said that the enemy of art is the absence of limitation.

The greatest growth hack is that constraints breed creativity.

It works for apps in Silicon Valley, and it's working for Bad Bunny, also in Silicon Valley, this Sunday.

Jack, could you whip up the takeaways for us for the real Friday?

Anthropic will troll OpenAI this Sunday.

It got here, though, by destructively scanning a million books.

Yeah, because you are what you eat, and Anthropic's Claude has eaten every single book in the bookstore.

For our second story, PepsiCo is lowering prices, but Chipotle is raising them.

Same problem, different solution.

Because in the K-shaped economy, you got to pick a side.