Jack

He's not just a celebrity or a guest cameo or, like, guest host of the WWE.

He actually wrestles, including a fight he did at the Royal Rumble and at WrestleMania.

I'm sorry, Jack, pause the pod, but I can't think of many Cheetos-eating Gucci owners who also know a Stone Cold stunner.

I might be the only one, actually.

I like all three of those things.

Any marketer would say this is a mistake, and yet Bad Bunny is spanning luxury labels and budget ones like no other person or business can.

Bad Bunny is a branding paradox, and it's working.

So, Jack...

Mic check, mic check.

What's the takeaway for our buddy, Bad Bunny Inc.?

Constraints breed creativity.

So Yetis, how has Bad Bunny gone so viral?

Well, one fundamental reason is that he's turned a limitation into an accelerator.

He speaks English, but he only sings in Spanish, potentially limiting his audience.

And that Puerto Rico concert tour he did, the masses had to fly to Puerto Rico to see him.

He didn't go anywhere else.

But those limitations have differentiated him and driven awareness of him

and unlocked growth for him.

And you know what?

Jack and I have seen the power of limits in businesses as well.