Jack

Yes, music is Bad Bunny's number one source of income.

In December alone, his 10 live shows he did grossed $100 million, according to Billboard.

And he could have made way more, but he did a 31-show residency to support Puerto Rico after the hurricane in 2025.

Which boosted Puerto Rico's GDP by $300 million.

Okay, so Jack and I then dove deeper into Bad Bunny's business, and we realized Pitbull walked so that Bad Bunny could run.

Is that what we realized, Nick?

Yeah!

I think that's an early takeaway here, Jack.

Bad Bunny isn't doing an energy drink collab like every other celebrity out there.

He is doing a restaurant.

It's called Gecko in Miami, where six bites cost $160 as the tasting menu.

But interestingly, Bad Bunny also launched a talent agency for Latin American athletes based in San Juan, Puerto Rico.

It's called Remus Sports.

It's the UTA for Latino athletes.

MVP winner Ronaldo Acuño Jr., he's on the team.

All-star Fernando Tatis Jr., also on the team.

Both signed with Bad Bunny's talent agency.

But Bad Bunny is also partnered with a range of brands so wide, they seem to conflict with each other.

On the one end, Bad Bunny has a sponsorship with Gucci for luggage and Calvin Klein for underwear.

But Jack, Bad Bunny is also hawking Cheetos at gas stations and promoting the WWE World Wrestling Entertainment in the ring.