Jackie Oshry

And that's like not what beauty people are buying right now.

It's like a very clean girl, which is why like Charlotte Tilbury is thriving.

She doesn't do anything beyond the color beige.

Like it's very clean girl.

So maybe that's why, or I don't know if the brand was like run poorly, but it's shocking because this is such a high end quality celebrity loved makeup brand.

I mean,

Taylor Swift's like iconic red that she wears everywhere is Pat McGrath.

Yeah.

So I hope she buys some stock.

Well, yeah.

I mean, just because someone's filing for Chapter 11 like doesn't mean it's over.

But they put out a statement saying during this process, the company will continue operations in the ordinary course of business while working to restructure its balance sheet and to forge a path to thrive.

But you know what?

I feel like the makeup industry is like so oversaturated that like, I feel like we've kind of been waiting for like the domino effect for like everybody launched a brand.

Some people thrived.

Some people sort of like fell into oblivion, like Rem Beauty.

I'm waiting for them to announce.

Right.

That wouldn't be a surprise to me.

And I agree.