Jaclyn Johnson

Yeah, it has evolved over time, but essentially Create & Cultivate is the largest media and events company for ambitious women. We're most well known for our large-scale conferences, which we host all across the country and hopefully world, where we bring together CEOs, content creators, and celebrities to talk about business.

Yeah, it has evolved over time, but essentially Create & Cultivate is the largest media and events company for ambitious women. We're most well known for our large-scale conferences, which we host all across the country and hopefully world, where we bring together CEOs, content creators, and celebrities to talk about business.

Yeah, it has evolved over time, but essentially Create & Cultivate is the largest media and events company for ambitious women. We're most well known for our large-scale conferences, which we host all across the country and hopefully world, where we bring together CEOs, content creators, and celebrities to talk about business.

I had sold my first company. So I had a company before Create and Cultivate. It was a marketing events and influencer agency. And I, again, when I started that company, I had no idea about selling companies. I had no idea that company would even be sellable. And so essentially when an offer came through to acquire that business, it was a whole new world for me.

I had sold my first company. So I had a company before Create and Cultivate. It was a marketing events and influencer agency. And I, again, when I started that company, I had no idea about selling companies. I had no idea that company would even be sellable. And so essentially when an offer came through to acquire that business, it was a whole new world for me.

I had sold my first company. So I had a company before Create and Cultivate. It was a marketing events and influencer agency. And I, again, when I started that company, I had no idea about selling companies. I had no idea that company would even be sellable. And so essentially when an offer came through to acquire that business, it was a whole new world for me.

I was trying to figure out what does this look like? What is the financial piece of it? What's due diligence? So I was basically a masterclass in selling a company and kind of doing it on my own. And after I sold that company, I realized like, oh, this is how you make real money as a founder, obviously creating something that someone wants that's valuable to that person. So I got a taste for it.

I was trying to figure out what does this look like? What is the financial piece of it? What's due diligence? So I was basically a masterclass in selling a company and kind of doing it on my own. And after I sold that company, I realized like, oh, this is how you make real money as a founder, obviously creating something that someone wants that's valuable to that person. So I got a taste for it.

I was trying to figure out what does this look like? What is the financial piece of it? What's due diligence? So I was basically a masterclass in selling a company and kind of doing it on my own. And after I sold that company, I realized like, oh, this is how you make real money as a founder, obviously creating something that someone wants that's valuable to that person. So I got a taste for it.

So when I was launching Create and Cultivate, which had already existed pre the acquisition of that company, I realized like, wow, this is something that has real opportunity to sell. At the time, most women's media companies were about Beauty, fashion, lifestyle with a sprinkling of career, whereas we were all careers.

So when I was launching Create and Cultivate, which had already existed pre the acquisition of that company, I realized like, wow, this is something that has real opportunity to sell. At the time, most women's media companies were about Beauty, fashion, lifestyle with a sprinkling of career, whereas we were all careers.

So when I was launching Create and Cultivate, which had already existed pre the acquisition of that company, I realized like, wow, this is something that has real opportunity to sell. At the time, most women's media companies were about Beauty, fashion, lifestyle with a sprinkling of career, whereas we were all careers.

So we had this big opportunity, I thought, to create something that would be very much acquirable.

So we had this big opportunity, I thought, to create something that would be very much acquirable.

So we had this big opportunity, I thought, to create something that would be very much acquirable.

Yes. Okay. So the timeline is crazy. So the first Create and Cultivate actually happened in 2011. So early, early days, but so small. Truly, I knew everyone that was there. It was maybe 25 women. And it grew organically year over year, I would say, as sort of a new business vehicle for that marketing agency. Like I really didn't treat it like a business.

Yes. Okay. So the timeline is crazy. So the first Create and Cultivate actually happened in 2011. So early, early days, but so small. Truly, I knew everyone that was there. It was maybe 25 women. And it grew organically year over year, I would say, as sort of a new business vehicle for that marketing agency. Like I really didn't treat it like a business.

Yes. Okay. So the timeline is crazy. So the first Create and Cultivate actually happened in 2011. So early, early days, but so small. Truly, I knew everyone that was there. It was maybe 25 women. And it grew organically year over year, I would say, as sort of a new business vehicle for that marketing agency. Like I really didn't treat it like a business.

It was really like selfishly to meet cool women and throw cool events. But I would say the turning point was, I would say, 2015 for Create and Cultivate, where it got big enough that I brought on a partner into that company, invested my own capital into it, and was like, this is a serious thing.

It was really like selfishly to meet cool women and throw cool events. But I would say the turning point was, I would say, 2015 for Create and Cultivate, where it got big enough that I brought on a partner into that company, invested my own capital into it, and was like, this is a serious thing.