How to Build Wealth by Founding Companies and Angel Investing with Jaclyn Johnson
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What is Create & Cultivate and how did it start?
Amazing. And I have heard you say, so we've known each other a long time from back when we were both in the trenches. And what I always remember is that when you were building Create and Cultivate, you said, I'm building it to sell it. And you don't hear that all the time. A lot of founders say, I just love my business. But you said you were building it to sell it. Why?
I had sold my first company. So I had a company before Create and Cultivate. It was a marketing events and influencer agency. And I, again, when I started that company, I had no idea about selling companies. I had no idea that company would even be sellable. And so essentially when an offer came through to acquire that business, it was a whole new world for me. I was trying to figure out what does this look like? What is the financial piece of it? What's due diligence? So I was basically a masterclass in selling a company and kind of doing it on my own. And after I sold that company, I realized like, oh, this is how you make real money as a founder, obviously creating something that someone wants that's valuable to that person. So I got a taste for it.
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Chapters
8 chapters
1
What is Create & Cultivate and how did it start?
3:25–5:47
2
Why did Jaclyn Johnson build Create & Cultivate to sell it?
5:47–7:35
3
How did Jaclyn navigate the challenges of selling her company?
7:35–10:15
4
What lessons did Jaclyn learn from her entrepreneurial journey?
10:15–11:59
5
How did Jaclyn manage her salary while building her business?
11:59–14:08
6
What is the importance of personal wealth for founders?
14:08–16:43
7
How did Jaclyn's angel investments contribute to her wealth?
16:43–18:48
8
What are the differences between selling to private equity and venture capital?
18:48–52:12
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