Tracy DiNunzio
speaker
440 appearances
5 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Tracy DiNunzio’s voice in public audio — every appearance, attributed to the second.
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Appearances
We've all heard of Boomerang employees, but have you heard of Boomerang founders? Hi, it's Tracy DiNunzio. I'm an entrepreneur and investor, and I've been your Money Rehab guest host this week while Nicole is on maternity leave.
If you've been tuning in, you heard my episode with Nicole, as well as a two-parter with Tim Ferriss, the Oprah of audio, RealReal founder Julie Wainwright, who was my direct competitor in my business, and now today you're going to hear from my good friend Jacqueline Johnson, the founder of Create & Cultivate, who started her company, grew it, sold it, and then bought it back later.
We're going to hear from Jacqueline on why she became a Boomerang founder. and how she's created tons of wealth through both building businesses and angel investing, and how you can do the same. We also talk about managing the personal side of being an ambitious woman, how we deal with rising money and beauty standards that seem to get higher and higher all the time.
And at the end, we play a really fun game of never have I ever. So without further ado, here's my conversation with Jacqueline Johnson. Jacqueline Johnson, welcome to Money Rehab. I'm so excited to be here. I'm so excited to have you here. I want to talk about everything with you. But let's start with the company that made you famous and financially free, Create and Cultivate.
Will you tell our audience, for anyone who has been living under a rock and doesn't know what Create and Cultivate is, when you started it, what it does?
Amazing. And I have heard you say, so we've known each other a long time from back when we were both in the trenches. And what I always remember is that when you were building Create and Cultivate, you said, I'm building it to sell it. And you don't hear that all the time. A lot of founders say, I just love my business. But you said you were building it to sell it. Why?
And around what year was this that you started it? You had sold your last company.
So what made you an ambitious woman?
I can't even picture you being a corporate girl.
It was like pre-tech. Totally.
No, but it's a reality. It's like a reality, especially for venture backed companies.
Did you so for Create and Cultivate, you grew this big events business over time. Did you ever raise capital for it?
I hear founders ask a lot, struggle with how much to pay themselves. So founder or anyone who starts a business, even if it's a small business, how did you figure out what to pay yourself?
You had already made some money prior to that, right? So were you able to afford to live the lifestyle you wanted even while you were making $100,000 a year? Yeah.
Okay. So you were profitable, you're making money and every now and then you'd be like, we're going to hand out some of this money to ourselves, the people who run the company. Okay. And so what do you advise for young women starting businesses who maybe haven't had a prior windfall? How do you recommend that they navigate what to pay themselves versus put back in?
Totally. Okay, I want to go back to you said that you sold your first business and you made some money and then you had an angel investment that also worked out well. How old were you when those things happened?
So that's huge. You were like a very young woman who was creating real wealth. Yeah. That's very unique, right? That doesn't happen all the time.
You built, create and cultivate to sell it. then you sold it. Tell us about what happened when you sold it and what's happened since you sold it.
For people listening at home, that's a lot of LOIs.
An LOI is a letter of intent. And it's a buyer of your company who's saying, I'm informally making you this offer. And as long as your numbers check out, when I do diligence, I'm going to buy the company for this amount.
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