Jacob Kremple

And a lot of that was driven by greenhouse production.

So the ability to grow perfectly indoors with the exact right temperature, humidity, water control.

I'm sure, Tracy, with your home beds, you would love to have that, right?

It allows...

these growers to grow seed varieties that might be a little bit more challenging outdoors.

And if you think of, especially Aaron and Girl and Doug, these varieties that they have in here, these are highly susceptible to disease.

Now he grows still outdoors, shade house and a little bit of greenhouse, but they're unique.

They take a little extra TLC, I would say, than a traditional round tomato.

And so with the explosion of greenhouse production, which really started in Holland,

Over there, they're probably 15, 20 years ahead of us.

They were growing some of these really cool, unique varieties over there.

The seed companies over there are very innovative.

And what you saw was U.S.

companies understanding this snacking tomato or Canadian companies really understanding the snacking tomato category was a big opportunity.

Started partnering with a lot of these seed companies over there to trial new things.

Yeah, I'd say it's almost the other way around.

I would say that it's really the restaurants and then the retailers that are pushing the demand towards the consumer of what they want to buy.

I really do think a lot of it starts with restaurants.

And if you see something specific on a menu in a restaurant and you try it, you're like, oh my gosh, I want to try this at home.

And so like we view that very much as our wheelhouse at Baldor is our ability to go and find things like this that you'll wanna call this a girl and Doug tomato medley on the menu because it's something unique that not a lot of your competitors are gonna have.