Jacob Kremple

And it's this cool story that if a customer asks that hopefully you've talked to your wait staff and they can educate the consumer a little bit about the story of a girl and Doug.

And so I think it's less about what the consumer thinks they want or that they've heard about this type of thing.

I think it's more, they've seen it somewhere.

and tried it.

And then a lot of these bigger tomato companies, Sunset, Master Nardi Produce is a big partner of ours.

They're one of the most innovative when it comes to seed varieties.

They have acres of testing greenhouses where they're consistently testing new varieties to see what will be a good mix of flavor and yield and something that's unique or colored differently that they think would be a hit with consumers.

And then they're launching it.

And just like anything, it comes down to marketing and advertising and getting it in the customer's hand to be able to drive that demand.

Yeah.

I mean, it all plays a factor, right, Joe?

And I think with these greenhouses, energy is a huge component, but I would say still just as much, it's the fertilizer and it's the labor and the production costs as well.

So in general, if you think of tomato markets now that were so high, the growers were not the ones making and killing.

If you think about, they lost 80% of their crop.

They're selling a tomato for a hundred bucks a case.

This is a razor

thin margin business for our farmers, where you're gonna have great years and you're gonna have bad years.

And a lot of it comes down to your input costs and then what's the USDA going rate for tomato based on supply and demand.

And so right now is a tough time for these guys because these input cost pressures are so high.

And there's a lot of pressure from our side to try to keep costs down as much as possible.