Jaeden

I didn't recognize how unique the moment was, and I also didn't realize how fleeting it would be when ChatGPT launches ads.

I'm going to seize the day, and I encourage you to be ready to do the same.

Jamie, thoughts?

A hundred percent.

So I will say for my, where I've seen this is when I was growing up, my dad was one of the first people to jump on Google ads where we live in Canada.

He had a travel agency and he turned his local travel agency business in Victoria into a national travel agency business by doing Google ads.

He just made one of the first websites and he just ran Google ads.

And I think the call to action back then was mostly like, give us a phone call.

It was like,

call us to book your trip, basically.

And for two years in a row after Google Ads launched, he went from just having like a regular business to two years in a row, he was one of the top 100 fastest growing companies in Canada.

Well, exclusively from Google Ads.

And in that short amount of time, was able to

do a lot of amazing things.

So to me, it was an interesting lesson on like when there's a big opportunity in business and advertising, the people that take it and like scale it, like he scaled it nationwide.

He put ads on every single city and every single variation.

I think he was spending over $300,000 a year on ads.

And I mean, coming from like a local business, that was like a lot of money, but ROI was really good on it.

He was able to pay off like his house and do all these amazing things.

His business growth grew a ton.