Jaime Schwarz

Okay, geez, I was the son of a clinical psychologist and a fundraising activist. I ended up trying to be a clinical psychologist like my dad before me. And the siren song of advertising came calling and said, you know, just wake up at 10 o'clock in the morning and wear a t shirt and make shit up.

Uh, and so I went to SVA and then Chicago portfolio school, then Miami ad school, which took me to San Francisco and London and Amsterdam, and then internships in New York. And that's where I finally landed, started junior copywriting all the way up to creative director across a dozen plus agencies with over a hundred brands before I said, what the hell am I doing?

Uh, and so I went to SVA and then Chicago portfolio school, then Miami ad school, which took me to San Francisco and London and Amsterdam, and then internships in New York. And that's where I finally landed, started junior copywriting all the way up to creative director across a dozen plus agencies with over a hundred brands before I said, what the hell am I doing?

Uh, and so I went to SVA and then Chicago portfolio school, then Miami ad school, which took me to San Francisco and London and Amsterdam, and then internships in New York. And that's where I finally landed, started junior copywriting all the way up to creative director across a dozen plus agencies with over a hundred brands before I said, what the hell am I doing?

Uh, and it just felt like marketing was not the answer. It was just breeding hypocrisy. If you're just telling a story, you're not telling authenticity and then the market forces aren't letting you. So how did I figure my way out of that? I discovered product market fit and that became my new philosophy. And I fell into the startup world and started servicing clients directly.

Uh, and it just felt like marketing was not the answer. It was just breeding hypocrisy. If you're just telling a story, you're not telling authenticity and then the market forces aren't letting you. So how did I figure my way out of that? I discovered product market fit and that became my new philosophy. And I fell into the startup world and started servicing clients directly.

Uh, and it just felt like marketing was not the answer. It was just breeding hypocrisy. If you're just telling a story, you're not telling authenticity and then the market forces aren't letting you. So how did I figure my way out of that? I discovered product market fit and that became my new philosophy. And I fell into the startup world and started servicing clients directly.

As you know, ad agencies, there's like a, what, six degrees of separation between you and the decision maker. I was finally having conversations with the founders and having longer and deeper, meaning, purposeful conversations. And then one of them said to me, this feels like therapy. I said, it's not therapy for you. It's therapy for the brand. What the hell is brand therapy?

As you know, ad agencies, there's like a, what, six degrees of separation between you and the decision maker. I was finally having conversations with the founders and having longer and deeper, meaning, purposeful conversations. And then one of them said to me, this feels like therapy. I said, it's not therapy for you. It's therapy for the brand. What the hell is brand therapy?

As you know, ad agencies, there's like a, what, six degrees of separation between you and the decision maker. I was finally having conversations with the founders and having longer and deeper, meaning, purposeful conversations. And then one of them said to me, this feels like therapy. I said, it's not therapy for you. It's therapy for the brand. What the hell is brand therapy?

It couldn't even finish the sentence. I was just like, light bulb, I've got to figure this out. And it built the discipline from scratch. And it took a couple of years of just figuring out what the hell does brand have to do with product market fit? Well, what if it's the go-between of product and market?

It couldn't even finish the sentence. I was just like, light bulb, I've got to figure this out. And it built the discipline from scratch. And it took a couple of years of just figuring out what the hell does brand have to do with product market fit? Well, what if it's the go-between of product and market?

It couldn't even finish the sentence. I was just like, light bulb, I've got to figure this out. And it built the discipline from scratch. And it took a couple of years of just figuring out what the hell does brand have to do with product market fit? Well, what if it's the go-between of product and market?

What if it actually sits as a voice that can have two ears and one mouth listening to both sides and speaking to both as one? It can be a chief purpose officer, the employee that can never be fired and never leave, which actually makes it the real boss, even of the CEO. So psychological trick, longer conversations led to, let's get that brand voice in the back of your head.

What if it actually sits as a voice that can have two ears and one mouth listening to both sides and speaking to both as one? It can be a chief purpose officer, the employee that can never be fired and never leave, which actually makes it the real boss, even of the CEO. So psychological trick, longer conversations led to, let's get that brand voice in the back of your head.

What if it actually sits as a voice that can have two ears and one mouth listening to both sides and speaking to both as one? It can be a chief purpose officer, the employee that can never be fired and never leave, which actually makes it the real boss, even of the CEO. So psychological trick, longer conversations led to, let's get that brand voice in the back of your head.

Usually you want to get voices out of people's heads in therapy. In this case, we're putting one in. We want the brand voice to be the voice of conscience back there. So when you run with scissors, you know you hear your mom's voice still. When you're running a company, of course you're running with scissors 24-7. Whose voice should be in the back of your head? The brand voice.

Usually you want to get voices out of people's heads in therapy. In this case, we're putting one in. We want the brand voice to be the voice of conscience back there. So when you run with scissors, you know you hear your mom's voice still. When you're running a company, of course you're running with scissors 24-7. Whose voice should be in the back of your head? The brand voice.

Usually you want to get voices out of people's heads in therapy. In this case, we're putting one in. We want the brand voice to be the voice of conscience back there. So when you run with scissors, you know you hear your mom's voice still. When you're running a company, of course you're running with scissors 24-7. Whose voice should be in the back of your head? The brand voice.

Whoa, hey, stop looking myopically from your limited perspective. Step back. Think long-term. You do that with all the stakeholders, you get stakeholder alignment automatically because they're all answering to the real boss, the loudest, strongest ego in the room, the brand. So that's, I guess, the journey that got me to before Web3 came knocking and turned everything upside down.