Jaime Schwarz

Whoa, hey, stop looking myopically from your limited perspective. Step back. Think long-term. You do that with all the stakeholders, you get stakeholder alignment automatically because they're all answering to the real boss, the loudest, strongest ego in the room, the brand. So that's, I guess, the journey that got me to before Web3 came knocking and turned everything upside down.

Whoa, hey, stop looking myopically from your limited perspective. Step back. Think long-term. You do that with all the stakeholders, you get stakeholder alignment automatically because they're all answering to the real boss, the loudest, strongest ego in the room, the brand. So that's, I guess, the journey that got me to before Web3 came knocking and turned everything upside down.

But that's where I got to from there.

But that's where I got to from there.

But that's where I got to from there.

Business is still a human affair.

Business is still a human affair.

Business is still a human affair.

You can't talk to somebody until you've spent the time to listen to them. Nobody will tell you the truth until you've given them the psychological safety, which is space. And you can't do that until you just give it to them.

You can't talk to somebody until you've spent the time to listen to them. Nobody will tell you the truth until you've given them the psychological safety, which is space. And you can't do that until you just give it to them.

You can't talk to somebody until you've spent the time to listen to them. Nobody will tell you the truth until you've given them the psychological safety, which is space. And you can't do that until you just give it to them.

Well, if you don't have a direct connection, you're just talking past each other to the person you think is right ahead of you.

Well, if you don't have a direct connection, you're just talking past each other to the person you think is right ahead of you.

Well, if you don't have a direct connection, you're just talking past each other to the person you think is right ahead of you.

Yeah, well, I mean, remember what I just said before about thinking myopically just from your own perspective. Everybody's in their own little industry. There's so many damn silos in marketing that we're really only concentrated on what we're incentivized to be concentrated on. And performance marketing came out of analytics. Where'd the analytics come from? Social media.

Yeah, well, I mean, remember what I just said before about thinking myopically just from your own perspective. Everybody's in their own little industry. There's so many damn silos in marketing that we're really only concentrated on what we're incentivized to be concentrated on. And performance marketing came out of analytics. Where'd the analytics come from? Social media.

Yeah, well, I mean, remember what I just said before about thinking myopically just from your own perspective. Everybody's in their own little industry. There's so many damn silos in marketing that we're really only concentrated on what we're incentivized to be concentrated on. And performance marketing came out of analytics. Where'd the analytics come from? Social media.

So you have to go back to that moment that we all went, what's Friendster? What's this thing? What do I put on MySpace? Yeah. You know, the first campaign I ever did for social was a MySpace page for a fake band for re-bringing back LA gear in like 2005 or something. And we were like just discovering this out and it was all good while we just, you know, had a feed.

So you have to go back to that moment that we all went, what's Friendster? What's this thing? What do I put on MySpace? Yeah. You know, the first campaign I ever did for social was a MySpace page for a fake band for re-bringing back LA gear in like 2005 or something. And we were like just discovering this out and it was all good while we just, you know, had a feed.

So you have to go back to that moment that we all went, what's Friendster? What's this thing? What do I put on MySpace? Yeah. You know, the first campaign I ever did for social was a MySpace page for a fake band for re-bringing back LA gear in like 2005 or something. And we were like just discovering this out and it was all good while we just, you know, had a feed.