Jamel
👤 Speaker
80
total appearances
Appearances Over Time
Podcast Appearances
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Yeah.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
That's pretty accurate.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
And probably more, more like 350,000, 350,000.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Okay.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Yeah.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
The cost of goods ranges between 20, 25%.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
So we usually sell it in packages.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
So we can get one, three, or six.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
And we've scaled up.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
So as you scale, the CPA gets a little higher.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
When we started, we can get the CPA for like 40 bucks.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
And we scaled it up in $80 and 90.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
And now we're actually able to increase the cart value all the way to 220.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
So we're able to pay about 120 to 160 for a customer.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Yeah, gross margin is about 75%.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Okay, got it.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
120 to 160.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Okay.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
And the reason that we're able to go that far is because we have like backend sales and then we kind of follow up and we make it up on the backend.
SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
So we're really aggressively scaling.