James Booth

Yeah, hi there.

I'm good.

Yeah, thank you.

It was Tango Zebra, absolutely.

Yeah, do you know what?

That was an accident.

We were trying to find a name.

And even back then in 2000 when we rebranded, in fact, 1999 when we rebranded, it was still quite difficult to find a .com even though it was early days.

And Tango Zebra happened to be a character in a James Bond movie and stumbled on it.

And we liked the name.

And, you know, we found the .com and so we ran with it.

That's right.

And it stuck.

And we were moving from a sort of a horizontal platform technology business into rich media.

We'd been playing around with multimedia advertising in the late 90s.

And it was really rich media was the thing that we wanted to sort of launch.

And Tango Zebra felt like a good name for advertising.

early days.

And then at the point that we knew we had a technology play that we wanted to advance, we then raised capital.

And it started with seed funding, some loan stuff, and then we took a Series A in late 99.