SaaS Interviews with CEOs, Startups, Founders
813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
15 Oct 2017
Chapter 1: What was James Booth's journey before founding Scoota?
James had his first big win with Tango Zebra, sold it for about $30 million to Google or DoubleClick. That was his first big financial win. He then takes that into his new company, Scuda, which was obviously a different name back when he launched in 2008, put in several hundred thousand bucks of his own money, brought in his co-founder, Tory. They've now scaled over 30 folks, again, in UK.
really leading in the programmatic technology space especially for online advertising in a branded format two different lines of business managed service and self-serve broke a million in 2012 did a little less than 5 million last year big goals for this year considering expansion into the us with about 12 million pounds raised this is the top where i interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base
Chapter 2: How did James raise capital for his first company, Tango Zebra?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 3: What is Scoota's business model and revenue structure?
Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark.
Chapter 4: How does Scoota differentiate between self-service and managed service?
And I'm your host, Nathan Latka. Many of you listening right now don't have time to listen to every B2B SaaS CEO that I've interviewed.
Chapter 5: What strategies did James use to acquire customers early on?
If you want to get access to the database I've created with year-over-year growth rates, customer accounts, margins, and many, many other data metrics and data points, you can go to getlatka.com. Here's the thing though, this database,
Chapter 6: What milestones did Scoota achieve in terms of revenue?
I keep it to myself. It's so freaking valuable. And to preserve the quality of the data and make sure that the people that have access to it have a true advantage, I'm only letting 10 companies on each month. So we're full this month, but you can go to getlatka.com to get on the waiting list for next month. And look, there's big people on the waiting list.
I mean, the biggest VCs you've ever heard of.
Chapter 7: What are Scoota's plans for expansion into the US market?
You've probably heard of them. They're big, private equity, billions and billions under management. So it's an impressive waiting list. Go get on now at getlatka.com. Hello, everybody.
Chapter 8: What insights does James share about the future of digital advertising?
My guest today is James Booth. He is the founder of Scuda, founded it back in 2008. Prior to that, he was co-founder and CEO of another company that really led Europe's rich media providing infrastructure. He sold that to DoubleClick and Google back in 2007. He's won numerous awards for service to online advertising. He's an active angel investor and is a non-executive to a number of startups.
James, are you ready to take us to the top?
Yeah, hi there. I'm good. Yeah, thank you.
Good. That first company, was that called Tango Zebra?
It was Tango Zebra, absolutely.
Talk about a fun name.
Yeah, do you know what? That was an accident. We were trying to find a name. And even back then in 2000 when we rebranded, in fact, 1999 when we rebranded, it was still quite difficult to find a .com even though it was early days. And Tango Zebra happened to be a character in a James Bond movie and stumbled on it. And we liked the name. And, you know, we found the .com and so we ran with it.
Sounds like, you know, you go to HostGator and it says you plug in some names and they'll spit out domain names available. And it's like, Tango Zebra, we'll go with it.
That's right. And it stuck. And we were moving from a sort of a horizontal platform technology business into rich media. We'd been playing around with multimedia advertising in the late 90s. And it was really rich media was the thing that we wanted to sort of launch. And Tango Zebra felt like a good name for advertising.
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