James Davies

And in our case, we built this just extremely powerful platform.

But thinking about product market fit and taking it to market after the fact has been definitely been a struggle.

Ensuring that you have product market fit upfront, getting some early adopters before you go all in.

It's so easy, especially if you're technical like I am and you'd like to spend your time behind the keyboard cranking out code.

You can build the best product in the world, but if the world never sees it, what's the point?

And so my biggest advice to them is to get out of your comfort zone.

If you're a coder yourself, go show some people, go show the world, so go get some feedback.

to start to influence the way that you're going to take it to market before you spend too much time on the engineering side.