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James Isilay

๐Ÿ‘ค Speaker
171 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So when we do revenue operation, we do a monthly RevOps meeting where we look at how the revenue is.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

That's a very different meeting for a PLG company than it is for a sales led group.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So what multiple did you pay?

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

1.5 million ARR, you paid what?

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

When we actually ended up acquiring them, they were about 2.2.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So we paid 20 at the time.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

20 million our cash up to now.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

Yeah, I know.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

And the cash is released in stages when they hit certain targets.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So over a long period of time.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So that's working out really, really well.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

They're highly motivated.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

We've given them a little bit of equity as well.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

But actually having those kind of revenue goals to hit has created incredible focus.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

And also meant we haven't really paid out a lot of cash initially.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

So we're paying out cash as they hit targets.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

What percent of the $20 million was up front?

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

I think around about, I'd say around about 20% of it was up front.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

OK, so a smaller chunk.

SaaS Interviews with CEOs, Startups, Founders
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

I want the growth.