James Kennedy

territory.

Well, we aim at $800.

Obviously, it all depends on the channel.

Why is that your aim?

Because that's just, you know, if you go back to Jason's talk, 2013 MicroConf, and, you know, Jason Cohen, he says, listen, this is the model.

It's all very well known.

You pay $40 per lead.

You know, you convert between $10 and $20, $1 and $10 and $1 and $20 of those.

That'll give you, you know, between $400 and $800 in sort of CAC.

And then that's, you know, should be around, you know, three to six months.

It was his aim worth of sort of payments, you know, payback time.

And that's what you aim for.

Yeah.

A lot of those numbers are out there, well-known, well-understood, and we don't try to innovate that much on price because why bother?

Well, the big thing is your conversion rate.

Do you convert 1 in 20 or 1 in 100?

That's where it all falls down.

I was actually referring to, let's say, trial to paid.

So they sign up as a trial.

You're right, there's both stages of the funnel, but they're the unknown numbers.