James Kynge

You have a robot that's able to score goals in soccer.

You have a robot that's able to shoot hoops.

All of these robots are designed for specific tasks, which is going to mean that they're much better at doing those tasks and the humans have less and less chance to compete with them.

Of course, robots don't eat, they don't sleep, they have natural advantages that humans simply will never be able to match.

And so this is why I left China really very concerned.

I mean, obviously, I was thinking about China in this context because China is so far ahead of the rest of the world.

It's moving into this brave, new, automated world quicker than any other country.

But I'm also concerned about our countries, you know, in the West.

This is coming to us next and it's not going to be long.

And I feel that here in the UK, for instance, we're completely unprepared.

Well, Alice, my prediction is a kind of breaking news prediction today, in fact, because the news is just coming out that even though the World Cup, that is the World Football or Soccer Cup,

is only weeks away.

FIFA, the governing body of football worldwide, has failed so far to sign a commercial deal with China.

This is a massive story because in the last World Cup in 2022, China accounted for 49.8% of the total TV hours

well, not only TV, but other platforms as well, total visual hours worldwide from that particular World Cup.

So if China doesn't sign, it is a huge blow to FIFA.

And we are right now at the 11th hour.

So I'm going to stick my neck out and give a bit of prediction here.

I think that FIFA will have to suck up whatever lowball offer the Chinese are offering because they're desperate.

And this will probably be very painful for FIFA.