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James Kynge

👤 Speaker
1513 total appearances

Appearances Over Time

Podcast Appearances

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And I was just doing a little bit of research, Alice, on whether or not China could actually boost consumer spending.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

Obviously, the whole Fortune 500, the biggest companies in the West, they all want to sell into China.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

They're all dreaming of a market of over a billion consumers.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

So this is a big live topic.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

But it seems to me that the optimism, as I think we both agree, is being overblown.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And from what I was able to ascertain, basically, the problem is that property prices in China continue to fall and also property transactions in China continue to fall.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

This year,

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

Property transactions, so property sales, are due to fall another 10% to 14% compared to last year.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And the crucial way in which this connects with Chinese consumer spending is that, first of all, most Chinese people have put most of their money into property.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

So they feel rich or they feel poor depending on...

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

how much they perceive their flat or their apartment or their house to be worth.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

The second crucial aspect is that a lot of Chinese families, they borrow against the value of their house in order to spend on something like their kids' education or some other crucial service that they require.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And so if the value of your house is falling, you can't borrow as much

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

as you did previously, or you don't want to borrow as much as you did previously, and therefore you're much less likely to spend on things that you either want or you think you need, like education or healthcare or something like that.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And all of those things fall into the general category of Chinese consumer spending.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

So I think that until we see a rebound in China's property market,

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

we are unlikely to see a rebound in China's consumer spending.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And according to the best predictions out there, we're not likely to see the Chinese property market bottom out until about 2027 at the earliest, unless you've heard something different.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

The short answer is I think it absolutely will.

The Prof G Pod with Scott Galloway
China Decode: Trump’s Trade War Turns Into a Win for China

And the UK woman that you mentioned, whose video has been on Facebook and probably on other platforms, really struck a chord with me personally, Alice, because I live in southeast London.