James Kynge

So, you know, you can see that the big names of Hollywood are really limbering up here.

There's been several other actions taken as well.

But I think we're at the early stage of this.

It seems to me that this is going to be a big bust up in the courts.

Yeah, I mean, I feel the same.

I hadn't actually thought about myself in this regard.

But I mean, this basically does the work of all creators everywhere, you know, so it is a big concern.

And I think what we've got here is a situation in which the technology is advancing quicker than potential legal sanction against it.

And when you add into that the complexity of different geographies, such as you've just mentioned, China has different rules from the U.S.

It doesn't necessarily abide by what a court may find in Los Angeles or San Francisco or New York or wherever.

Yeah.

And so if you want to use legal sanction against Chinese companies, you're facing a very different process from what you would be used to in the US.

Meanwhile, the technology is charging ahead and, you know, all kinds of intellectual property is being used to create these videos.

The videos themselves are amazing.

They look incredible to the consumer.

And do consumers really care about the providence of the videos that they're watching?

And what about all of the global platforms that these videos appear on?

Who controls them?

What about the jurisdiction for all of those guys?

So we're facing an incredibly complex world bolted to a technology developing at warp speed.