James Maslow

So that's something we want to do next.

We want to really give radio and streaming and radio are intertwined, but not the same.

And we want to give it a good run.

We need the right song.

We need the right capital.

We need the right partner, whether that's a label or otherwise.

Haven't had to do it, but as a band, we very much want to do it.

So again, on my own, as I'm starting to do this, just independently, no label, I'm learning a lot more about marketing.

Like even on my social media, it's like, dude,

I'm so proud of the fact that now I have extremely good reach when I put out personal music and personal content.

It's beating big time rush content sometimes.

Not every time, but the fact that it even competes is a testament to me going, hey, how do I use this marketing tool?

Instead of just hating on social media, which I did for years, artists do it.

It's fucking hard.

You got to put a lot of work into it.

changed my mindset, changed my tactics.

And now it's actually kind of fun.

And especially since I have so many people hating on me regardless for being Jewish, which is not entirely false.

I'm being a little dramatic as I say that.

It has actually made it in some ways more fun for me because I have no pressure to impress anybody.