Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
03 Nov 2025
Chapter 1: What insights does James Maslow share about his personal brand?
A lot of these issues, they'd be debunked were you just to take a trip to Israel. It's very easy. Let's use, you know, apartheid. You probably see that a lot. It's probably pretty convincing. You know, people have spoken about this, like there's a clear apartheid.
Chapter 2: How does James balance his personal life with his music career?
20% of Israel is Arab Muslims. 20%! They have the same rights as everyone else.
Chapter 3: What is the story behind James Maslow's new single 'Eyes'?
They are in parliament and government. They are doctors. They are attorneys.
Chapter 4: How is James incorporating music in Hebrew into his work?
They have the same voting rights.
Chapter 5: What are James's thoughts on touring internationally?
So you go there, you'll see Arab Muslims in the IDF protecting Jews. Because they're neighbors. They just live together. Now, they have differences like any human being and any neighbor does, right? But it's cordial and it's beautiful. There are Christians that live there. There are Druze that live there.
Okay, guys, got James back on the show. He's in Vegas with me this time. He's on tour.
Yeah, I thought I'd come see you this time.
Yeah, I know you're busy, man. You're three months into the tour already, right?
Yeah, with rehearsals, it's been about three months, and today is the last day of school, as we're putting it, for a little while.
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Chapter 6: How does James discuss the Israel-Palestine situation?
It's the last show on the U.S. run. We take a little break, and then we go Europe and beyond.
So this is the final U.S. ?
Final push, yeah. One more show tonight, Planet Hollywood. Nice.
Chapter 7: What are the misconceptions about Gaza and aid distribution?
So I'm very excited about that. Very excited about the AC. Played a lot of amphitheaters this summer, which is a lot of fun. But, you know, sometimes you're hitting the stage. Phoenix, Arizona, 100 plus degrees. Jeez. Even at 9 p.m. when you go on. So tonight will be a treat. Plus the last one's always a big hoorah.
I love it. Yeah, you got to be in good shape. We were talking before this. You lost 30 pounds since I last saw you.
Yeah, and about 20 of those were intentional in 2025. I put on size with a nutritionist trying to learn. You know, I just want to learn. I want to keep getting better at everything. And the whole goal was also to bulletproof my body for this tour. We do two hours of dancing. I still throw flips here and again. It's very active.
And instead of getting worse as I get older, I'm trying to get better. So I put on that size to try and retain some muscle, and I've kept about 10 pounds of muscle. But two hours of cardio, five nights a week, three months in. I'm down to about 175 and I want to go up to about 185 for my maintenance weight.
Yeah. I don't think people realize how tiring it is on stage. I just saw Backstreet Boys at the Sphere and they were sweating by the second song.
Oh, yeah. It's just, look, part of it is the physicality, right? You are dancing and running around, but also part of it is just the intention and the focus. Right. You know, they're such good performers. They care about everything they're doing, every song.
Plus, you're watching, in my case, three guys, in their case, four other guys, and you're doing so much of this stuff in coordination, you know? Yeah. In sync. Not to throw that one in there, but that's where the name comes from, and for good reason, so... Yeah, it's a lot of fun, a lot of energy, but you know what? We do get it reciprocated from the audience.
I got to say, even on the nights when you're tired, when you have X amount of thousands of fans so happy to see you screaming and yelling and singing your songs, it does make it easy.
Yeah, you could feed off their energy, right? 100%. Yeah, I'm a believer in that. Was Backstreet someone you looked up to growing up when you were first starting in music?
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Chapter 8: How does James navigate social media and public opinion?
And I think we've just set the stage to understand this is going to work because she knows how I operate. And I was very clear about, hey, you want to do this? We can do it together, but here's what I'm going to do and here's what I need you to do. And a lot of it, like the YouTube, she has to pick up the slack on. She has to be coming up with the creatives. She has to be doing the shot lists.
She does the majority of it. And I'll come in and be there, be ready to go, help with ideation, finance it. But that's kind of our partnership on that. And it's working extremely well. She's a smart girl. And she understands the assignment. She's doing it. I'm so proud of her. So it's cool to say that it's all working really well.
Well done. Well done. So the first five-ish years, were you keeping the business separate from the personal stuff?
Well, it wasn't even that I was intentionally keeping it separate, but she came into my world much more than I came into hers, right? She moved in with me, my house in Venice. My career started, I'm almost five years older and I started younger than she started in life. I started paying bills when I was 16, 17 years old.
And so I was just many years ahead of her in terms of established and career and what I do. So she very much came into my world. And what I like about being in Nashville is Vegas was my choice. She lived in my house in LA. Vegas was my choice. She didn't like it. So I said, where do you want to go? She said, Miami. So that became more of her choice. I had fun there, but it wasn't right.
But I say all that to say that Nashville was our choice. So that was really like, hey, we've proved we work well together. We are aligned. We keep growing in the same direction. And so now it wasn't like we were keeping the business separate, but it just was separate worlds. And now we're combining our worlds.
Yeah.
And that's really exciting.
That's beautiful. Yeah. You don't strike me as a Miami guy at all.
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