James McHugh

The phones as they exist today will probably become some kind of a wearable.

We are less than four or five years away from no apps or your interface to your apps is your agent.

If you think about that in a CRM sense, and CRM means customer relationship management, how does a company deal with its customers?

I can wear that wearable into a meeting.

It can listen to my phone calls.

So it's recording all the actions, all the deliverables that I commit to.

I then have a chat with it and it says, right, do you want me to send that to contracts?

Do you want me to send that to shipping?

Do you want me to send this to purchasing?

Yeah, get ahead.

Off goes the agent, starts communicating with those different departments to make sure all the appropriate functions that I've agreed with you in a meeting are starting to happen.

And the mandate from the company that we're doing this for is we don't want any keyboard interface with our CRM.

So there's no way you can write into the system.

The only way you'll be able to get information out of the system is tell me about

Reed's recruitment strategy here.

Tell me what Reed are doing here.

Tell me how I can help and support Reed on this.

And the agent will be able to pull that data together off an unstructured data file and come back and answer you.

It's a pre-keyboard business, yeah.

But ultimately it's where we're going to go on everything, right?