James O'Neill

During COVID, we thought, let's invest in our brand.

So previously what we've done, it's a little bit different is that we're 100% white label platform.

So we found Channel Partners and the Channel Partners essentially, they grew our business.

Yeah, so we're SaaS.

We're a call tracking and analytics platform.

So we help businesses and marketers optimize and drive revenue from their inbound phone calls.

Yeah, definitely.

I mean, so we, myself and my co-founder, so we came from a similar space.

And I'm from an agency background as well.

And we really looked at the market in terms of what we needed to do.

And we saw that a lot of them were doing the self-serve, low-cost, high-volume.

And then there was sort of that enterprise model as well.

So where we fit is right in the middle of it all, where our model is more, from a non-boarding perspective, it is a full self-serve.

But we work with them in the first three months to get them to a point where they can self-serve and move forward.

But we found it just fits really nicely in terms of our model.

So last month it was $970,000.

Yeah, exactly, yeah.

So, bootstrapped it.

So...

Myself and a founder, we were at another business and we actually had this model within a traditional telco and we wanted to take it to the business and it didn't work out.