James O'Neill

Yeah.

Like the first month, it might be a hundred dollars in the second month, 300, then there might be a thousand and up to 2000.

So we're essentially a volume-based business.

So we have... Volume of what?

So minutes.

So number, rental, and call minutes.

So if an agency comes on, what we've found is if we...

When we give them a full self-serve onboarding themselves, they'll come on, use us, but they don't use the full platform.

They don't plug it into all of their clients.

Whereas when we onboard, we give them sort of that one, two, three months of, look, we need to set up clients to go through because the more clients they bring on, then the more numbers they're using in terms of to advertise with.

And then the more call minutes is what we're charging.

So the more calls their clients are receiving is the more that we make.

Um, I'm, I'm, I'm not a big reader.

I like small chops, but I have read, um, uh, the Simon Sinek's that was why, and that was good.

In Scotland here, there's a guy called James Watt.

He's from a company called Brewdog.

It's a beer brewery.

I think what they're doing is amazing in this space.

It's really interesting what they're doing.

Also, any Australian business or New Zealand business like Xero or Afterpay, those guys are good.