James O'Neill

But what we've found has worked for us.

especially over the last few months is it just new product new features and we're calling them power-ups essentially but rolling them back into these clients and and you know they're loving it so for them it's the you know we know where we sit in a conversion i mean the agencies especially during covert we've found have been for the trusted advisor as people have been digitizing um the businesses as well so

We're with them.

We're at a point of a conversion.

We're a technology piece into their stack.

And we plug into HubSpot or Salesforce or whatever they're using to work with the end clients.

I don't really know.

But in terms of the logo, all we've worked out is on the 172 we have now clients, we had a total of 208 with us.

So we've lost, I think it's around like 36-odd clients total.

So over four and a half years, we're looking at 3.5% sort of logo.

We haven't looked at revenue, but what's interesting from those ones that have come off is that when we went through this period of...

Like it was just myself and a co-founder.

We were doing 70,000 and we were sitting there going, do we just keep doing what we're doing now or do we sort of go and grow a little bit more?

And I went to an agency who was another one who I knew really well and they said, look, we would love to work with you but you're only two people so we don't really want to –

you know, it's a bit of a risk for us.

So we hired somebody, he came in, but attracted the wrong end client for us.

So a lot of those logos that we've lost are actually through the acquisition of, you know, this really small self-serve, self-board on board.

And what we've found is we don't work well in that space.

I mean, they can come on and work with us, but where we work well is like an expert or trusted advisor to the agency partners.

Um, but we definitely need to do better in terms of working out that the revenue term, but I mean, everything I can't start.