James O'Neill

Okay.

So 12 leads, signed up five.

It was about $170 cost per acquisition.

Yeah, exactly.

And this is what, you know, it's been interesting.

I mean, obviously we've been watching your show the last few weeks and really, you know, it's been really interesting.

So I had no idea about the sort of community space.

I was going through it all and, yeah, I mean, I'm glad we tested it, but really doing our numbers is something that we've only really started to do recently.

Yeah, agency partners, majority, definitely.

Exactly, yeah.

Yeah, so we would essentially, so we built it into the platform where, yeah, 100% white label.

So they would reskin it, take it to their clients.

put a markup model within it if they want to.

So the rate that would give them is a healthy rate that they can go and resell and put 50% margin on or whatever that number looks like or bundle it into their product offering.

Yeah, I mean...

Well, I mean, we built it so that we didn't have to.

And I guess that's why we're able to scale the way we did.

So, I mean, if we did, then it's more people.

And, you know, we're working well, working with these key partners.

It is interesting, though, because, you know, we are looking at, you know, what this point in time, what we're doing right now.