James Reid

Welcome to All About Business with me, James Reid, the podcast that covers everything about business, management, and leadership.

Every episode, I sit down with different guests who have bootstrapped companies, masterminded investment models, or built a business empire.

They're leaders in their field, and they're here to give you top insights and actionable advice so that you can apply their ideas to your own career or business venture.

Sometimes growth doesn't come from demand.

It comes from rethinking the model beneath it.

Today on All About Business, I'm joined by Pete Russell, founder of Ubi, short for Out of Our Own Backyards.

Pete has spent more than a decade building technology that helps small local food producers

sell directly to their communities, challenging the ways food systems have been organized for the last 80 years.

In this episode, we talk about the long road to finding the right business model, the pivotal decision that unlocked real growth, and why stepping back as CEO can sometimes be the most entrepreneurial move of all.

Well, today on All About Business, I'm delighted to welcome Pete Russell.

Pete is originally from Sydney, Australia, but today he's travelled from Totnes in Devon to talk to me.

Thank you, Pete, for making the journey.

Pete is the founder of a company called Ubi.

He's going to explain why it's called Ubi in a moment.

But Ubi is a global steward-owned platform designed to support small-scale producers by connecting them with consumers online.

I think it's a wonderful concept, which is why I've invited you to talk about it, Pete.

And I think it's got all sorts of potential opportunities to grow and evolve to the benefit of everyone.

Food is very much on people's minds, especially at the moment with so much being asked about whether food is safe, whether processed food is good for us, and what's the future way we should be traveling forwards regarding food and food production consumption.

And I know you're a person with lots of fresh thinking in this space.

So thanks for coming in.