James Reid

And let's begin at the beginning.

What is Ubi?

And why is it called that?

So if you go to Ubi, which is online, what will you find there?

And I imagine you charge the small producers for this.

That's great.

That must be really good.

That's a good neighborhood service.

They were selling it to a supermarket.

Exactly.

So I went on Ubi a little bit earlier when I was feeling hungry before lunch.

And I was looking at a shop called the Woolmer Court Farm Shop, which is in Deal, Kent.

Yes.

And I was really impressed.

I mean, I thought it looked really...

uh appealing and they had a fruit and veg box yep um with enough fruit and veg to feed two people for a week yeah so they said priced at 20 pounds right which i thought was pretty marvelous and um and then i saw they had a juice box for the new year for all of us trying to detox a bit where you can get the right vegetables to juice up for just 10 pounds so i thought marvelous i'm thinking i want this but then i realized that it was just the delivery area was local to deal

So it is a local service, isn't it?

So you have to find the one local to you and set up a relationship.

So you think that from a small farmer's point of view, this is a must do really.

I mean, it's not a big cost and there's a lot of potential upside in sales.