James Reid

Absolutely.

So you need to make them aware that it's there.

So your system will produce them a sort of list of orders and who to turn to.

What if doing good was the smartest business move you'll ever make?

I'm James Reid, CEO of Reid.

In my new book, Karma Capitalism, I reveal how being a Philco, that's a company where at least 10% of shares are owned by a charitable foundation, has become our business superpower.

Companies like Lego, Ikea, and Novo Nordisk share the same Philco identity.

These businesses last longer, inspire loyalty, and make a bigger impact on society.

This book is part manifesto, part practical guide.

Karma Capitalism is available now at karmacapitalism.org.

Being a good business is good business.

i think something really good about meeting the person who's growing the food you're going to eat yeah knowing the person yeah it's something quite i don't know that feels quite important to me as part of the appeal of this model because we're so detached or becoming our society's become so urbanized and detached and everything's sort of sealed up in plastic in supermarkets yeah

It's quite nice when a real person arrives with a box of vegetables and says hello.

Yeah, exactly.

With a real story.

Yeah, absolutely.

And your customers like that?

That's so interesting.

We had a recent guest, Sir Richard Harpin, who founded HomeServe.

And he's very adept at building businesses.