James Sexton
👤 SpeakerAppearances Over Time
Podcast Appearances
Advertising is the opposite.
The core message of every advertisement is you're not okay.
You're not okay.
There's something wrong.
It's fixable.
It's fixable.
If you had the right watch, it's fixable.
You get the right shirt, it's fixable.
This tie, you'd be much better.
If you had this tie, you'd be much better.
If you had eight pack abs,
You'd be much better.
You'd be much happier.
You'd be much more attractive.
You'd be happy.
You have a better relationship.
Redemption is available.
You got to buy the ticket, but it's available, but you're not okay.
What do you think the cumulative effect of being told every day, all the time, when we're just trying to check the weather or get to where we're going in a car, whatever it might be, the cumulative effect of being told over and over the core message of all of it, which is you're not okay.
You're not okay.