Jamie Feldman

Before you go, have you heard of ivory?

Before you go, have you heard of ivory?

From Mean Girls to Clueless, popular culture has popularized the idea that modern women love to shop. That we are driven to the mall. In Regina George's convertible. Not with gas power, but with the sheer force of our desire for more and more and more.

From Mean Girls to Clueless, popular culture has popularized the idea that modern women love to shop. That we are driven to the mall. In Regina George's convertible. Not with gas power, but with the sheer force of our desire for more and more and more.

You think that's all I do?

You think that's all I do?

And I couldn't help but wonder, is art reflecting life? Or is life reflecting cart? Sure, we love novelty and beauty, but are these modern portrayals of the shopping-obsessed woman deserved? Think about Anne and her beautiful dress. I can't stop thinking about it.

And I couldn't help but wonder, is art reflecting life? Or is life reflecting cart? Sure, we love novelty and beauty, but are these modern portrayals of the shopping-obsessed woman deserved? Think about Anne and her beautiful dress. I can't stop thinking about it.

Yeah, if you just buy one thing and keep it forever, how will the wealth increase?

Yeah, if you just buy one thing and keep it forever, how will the wealth increase?

So, this guy, Paul Mazur, he's a bigwig in investment circles in the 1920s. He wrote six books about business, and he was famous for popularizing one of the most influential economic philosophies of the 20th century.

So, this guy, Paul Mazur, he's a bigwig in investment circles in the 1920s. He wrote six books about business, and he was famous for popularizing one of the most influential economic philosophies of the 20th century.

He said... And I quote, we must shape a new mentality in America. How do you shape a mentality? People must be trained to desire, to want new things, even before the old thing had been entirely consumed. Trained? Like circus animals? Man's desires must overshadow his needs. Wait, isn't that what gets us into credit card debt? Now you're thinking like an anthropologist.

He said... And I quote, we must shape a new mentality in America. How do you shape a mentality? People must be trained to desire, to want new things, even before the old thing had been entirely consumed. Trained? Like circus animals? Man's desires must overshadow his needs. Wait, isn't that what gets us into credit card debt? Now you're thinking like an anthropologist.

And just five years after Mazur publishes his sinister soliloquy for shameless stockpiling, a real estate magnate named Bernard London would coin the term planned obsolescence.

And just five years after Mazur publishes his sinister soliloquy for shameless stockpiling, a real estate magnate named Bernard London would coin the term planned obsolescence.

I know, but actually it's just something that happened out in the open. But it gets even better. Really? Perhaps more effective than planned obsolescence. psychological obsolescence. That's the idea that you can't have the old thing because there's something new, something more fashionable, and therefore better.

I know, but actually it's just something that happened out in the open. But it gets even better. Really? Perhaps more effective than planned obsolescence. psychological obsolescence. That's the idea that you can't have the old thing because there's something new, something more fashionable, and therefore better.

Now you're getting it.

Now you're getting it.