Jamie Kern Lima

A week before my one big shot on QVC, we fly to Pennsylvania. I go and I sit in this rental car all alone in the QVC parking lot, like watching the front doors of the building, going the next time I go in that building, I'm going to go on air. I'm either going to leave bankrupt or I'm going to leave with my entire life changed.

A week before my one big shot on QVC, we fly to Pennsylvania. I go and I sit in this rental car all alone in the QVC parking lot, like watching the front doors of the building, going the next time I go in that building, I'm going to go on air. I'm either going to leave bankrupt or I'm going to leave with my entire life changed.

after every rejection, even the most painful ones, even the guy that said like, no one's gonna buy makeup for someone who looks like you with your body and your weight. I would write them a letter, a thank you note, as if I'm 100% certain we're gonna be in their stores and it will be a yes.

after every rejection, even the most painful ones, even the guy that said like, no one's gonna buy makeup for someone who looks like you with your body and your weight. I would write them a letter, a thank you note, as if I'm 100% certain we're gonna be in their stores and it will be a yes.

We're actually double recording for you and we started five minutes out.

We're actually double recording for you and we started five minutes out.

It is? It is. And I just learned that this year, actually.

It is? It is. And I just learned that this year, actually.

Okay.

Okay.

Well, and you being my friend, you know a whole lot more than everyone else. And I actually feel most people don't know the story. I think they just see like what the press says, which is Denny's Waitress builds billion dollar company. Oh my gosh. But it's all the beats in between that are the story. Yes. Yes. And how this all started was not only me identifying a problem I couldn't

Well, and you being my friend, you know a whole lot more than everyone else. And I actually feel most people don't know the story. I think they just see like what the press says, which is Denny's Waitress builds billion dollar company. Oh my gosh. But it's all the beats in between that are the story. Yes. Yes. And how this all started was not only me identifying a problem I couldn't

really solve with anything out there, but then realizing there was a whole bunch of other women that, like me at the time, felt unseen by the beauty industry. And sticking to the authenticity of the mission of that is how we entered an industry and literally became the largest luxury makeup company in the country. Mm-hmm.

really solve with anything out there, but then realizing there was a whole bunch of other women that, like me at the time, felt unseen by the beauty industry. And sticking to the authenticity of the mission of that is how we entered an industry and literally became the largest luxury makeup company in the country. Mm-hmm.

But growing up, I always thought, oh, I'm going to host a talk show one day. I would sit in my living room and watch Oprah every single day. And I just felt that, like, I'm going to do that one day. So I did all the jobs to get to that point. And I was anchoring the news and I was moving up in markets. And I thought this was my dream job. I thought this is what I'm going to do forever.

But growing up, I always thought, oh, I'm going to host a talk show one day. I would sit in my living room and watch Oprah every single day. And I just felt that, like, I'm going to do that one day. So I did all the jobs to get to that point. And I was anchoring the news and I was moving up in markets. And I thought this was my dream job. I thought this is what I'm going to do forever.

And I have hereditary rosacea, which there's no cure for it. I had gone to every dermatologist at the time. And I was in Portland, Oregon. And I was live on the air and I hear in my earpiece from the producer, there's something on your face. There's something on your face. You need to wipe it off. You need to, and I'm live. And you know, he was just trying to help me.

And I have hereditary rosacea, which there's no cure for it. I had gone to every dermatologist at the time. And I was in Portland, Oregon. And I was live on the air and I hear in my earpiece from the producer, there's something on your face. There's something on your face. You need to wipe it off. You need to, and I'm live. And you know, he was just trying to help me.

And I remember kind of knowing what it was, but just figuring I'll fix it during the break. So during the commercial break, I looked down in my compact and I tried to cover it up. It was my rosacea. Was coming through. Yeah. And it's, it gets really red and bumpy. And just for everyone listening, like imagining like the way desert clay looks, it cracks.

And I remember kind of knowing what it was, but just figuring I'll fix it during the break. So during the commercial break, I looked down in my compact and I tried to cover it up. It was my rosacea. Was coming through. Yeah. And it's, it gets really red and bumpy. And just for everyone listening, like imagining like the way desert clay looks, it cracks.