Jamie Kern Lima

So that hot HD lights, it was breaking up my makeup and the red was coming through like cracks all over. So I went to cover it up. And for the first time ever, it wouldn't cover.

So that hot HD lights, it was breaking up my makeup and the red was coming through like cracks all over. So I went to cover it up. And for the first time ever, it wouldn't cover.

Initially, I felt scared and worried. And then when it wouldn't cover for the first time, I actually entered what I would describe as a big season of self-doubt. because I started spending my paycheck on all the products out there, and I couldn't find anything that worked.

Initially, I felt scared and worried. And then when it wouldn't cover for the first time, I actually entered what I would describe as a big season of self-doubt. because I started spending my paycheck on all the products out there, and I couldn't find anything that worked.

And so I would be anchoring the news live on the air, and you're talking to millions of people, and then I'd hear in my earpiece, it seems to be back again. It's still there. Oh, no, it's still there. We could still see. And so I would be talking, but I would be thinking thoughts like, am I going to get fired? Am I costing the station rating? Are people changing the channel right now? And

And so I would be anchoring the news live on the air, and you're talking to millions of people, and then I'd hear in my earpiece, it seems to be back again. It's still there. Oh, no, it's still there. We could still see. And so I would be talking, but I would be thinking thoughts like, am I going to get fired? Am I costing the station rating? Are people changing the channel right now? And

Here's what I want to say to anyone who's gone through struggles. A lot of the greatest businesses are launched out of those problems. And, you know, faith is a big deal for me in my life, but I do think this is a universal principle.

Here's what I want to say to anyone who's gone through struggles. A lot of the greatest businesses are launched out of those problems. And, you know, faith is a big deal for me in my life, but I do think this is a universal principle.

Whether someone believes in God or the universe, whatever they might believe, I believe so often in our life, like our greatest setbacks can actually be God's setups for what we're actually supposed to do next, right?

Whether someone believes in God or the universe, whatever they might believe, I believe so often in our life, like our greatest setbacks can actually be God's setups for what we're actually supposed to do next, right?

You know, I've never said this before. I've never shared this before, but I believe that that gut feeling and when I get those gut feelings, I believe it's how God talks to me. And I wait until I feel that gut feeling. And I remember having this moment where I'm like, what if I can

You know, I've never said this before. I've never shared this before, but I believe that that gut feeling and when I get those gut feelings, I believe it's how God talks to me. And I wait until I feel that gut feeling. And I remember having this moment where I'm like, what if I can

figure out how to launch a product that if it works for me, it's probably going to help a whole bunch of other people. Maybe there's all these other people that can't find makeup that will cover. And then I had this aha moment, as Oprah would call it, aha moment where I was like, wait a minute, I've

figure out how to launch a product that if it works for me, it's probably going to help a whole bunch of other people. Maybe there's all these other people that can't find makeup that will cover. And then I had this aha moment, as Oprah would call it, aha moment where I was like, wait a minute, I've

I've never seen a woman with bright red bumpy skin all over her face selling a product saying, this is amazing. And I love the beauty commercials. I love them and the ads in magazines. And I always aspired to look like that. But deep down inside, they always made me feel like I wasn't enough. And it was this why that hit me. I was like, wait a minute.

I've never seen a woman with bright red bumpy skin all over her face selling a product saying, this is amazing. And I love the beauty commercials. I love them and the ads in magazines. And I always aspired to look like that. But deep down inside, they always made me feel like I wasn't enough. And it was this why that hit me. I was like, wait a minute.

What if I could launch a business where I put real people as models, like every age and shape and size and skin tone and skin challenge? And that was such new thinking then. Yes.

What if I could launch a business where I put real people as models, like every age and shape and size and skin tone and skin challenge? And that was such new thinking then. Yes.

I'm going to jump out of my chair talking about this or cry one or the other, because I'm so passionate about this. And it was like this why that was bigger than me. It's like, wait a minute. If I can put real people as models, call them beautiful and mean it.

I'm going to jump out of my chair talking about this or cry one or the other, because I'm so passionate about this. And it was like this why that was bigger than me. It's like, wait a minute. If I can put real people as models, call them beautiful and mean it.