Jamie Kern Lima

Like what if, what if in some small way I could shift the definition of beauty and the whole beauty industry for every little kid out there who's about to start doubting themselves and My honeymoon flight to South Africa, I wrote the business plan, came back, quit my job. My husband quit his job. We just went all in, right? I leaned on that knowing and that why. I'm like, I've got to go for this.

Like what if, what if in some small way I could shift the definition of beauty and the whole beauty industry for every little kid out there who's about to start doubting themselves and My honeymoon flight to South Africa, I wrote the business plan, came back, quit my job. My husband quit his job. We just went all in, right? I leaned on that knowing and that why. I'm like, I've got to go for this.

We went all in. We poured every penny of savings we have into the business.

We went all in. We poured every penny of savings we have into the business.

Yeah.

Yeah.

Yes. After we poured all our savings in, after we figured out a product that actually worked for me, we did hundreds of iterations of a formula, here's what I didn't know. I thought, oh my gosh, if the product's great and our mission is so great, it's just going to work. It's just going to sell. It's just going to be huge. Oh, my gosh.

Yes. After we poured all our savings in, after we figured out a product that actually worked for me, we did hundreds of iterations of a formula, here's what I didn't know. I thought, oh my gosh, if the product's great and our mission is so great, it's just going to work. It's just going to sell. It's just going to be huge. Oh, my gosh.

Every one of those department stores, those big beauty retailers, this is what they would say over and over to me. First of all, they said no for three years straight. And I sent samples everywhere. And none of them believed at the time that this idea of a product that works for people with skin issues. And we show it on all ages and real people and sizes and skin tones.

Every one of those department stores, those big beauty retailers, this is what they would say over and over to me. First of all, they said no for three years straight. And I sent samples everywhere. And none of them believed at the time that this idea of a product that works for people with skin issues. And we show it on all ages and real people and sizes and skin tones.

And they would always say this to me. These words exactly. Women will only buy makeup from images of unattainable aspiration. It was always those two words, unattainable, which means you can't even look like that because it's not real. And I think one of the most important things is...

And they would always say this to me. These words exactly. Women will only buy makeup from images of unattainable aspiration. It was always those two words, unattainable, which means you can't even look like that because it's not real. And I think one of the most important things is...

that I wish I knew with more certainty sooner is that you can never let anyone else's doubt about you turn into doubt in your own head. And it is so important to what we were talking about for whatever that looks like for you to get still, to pray, to meditate, to learn how to hear your knowing and Because I think your knowing, that is what you listen to.

that I wish I knew with more certainty sooner is that you can never let anyone else's doubt about you turn into doubt in your own head. And it is so important to what we were talking about for whatever that looks like for you to get still, to pray, to meditate, to learn how to hear your knowing and Because I think your knowing, that is what you listen to.

Not any of the no's happening around you, right? Yeah.

Not any of the no's happening around you, right? Yeah.

I want to call out one thing you just said about planting the seeds, because it's so easy if all of a sudden our timeline's being pushed out or something. We think we did something wrong. We think, oh, everyone else sure looks like they have it together on social media or whatever. It must just be me. Because a lot of times when you look at companies or you look at businesses or anything online,

I want to call out one thing you just said about planting the seeds, because it's so easy if all of a sudden our timeline's being pushed out or something. We think we did something wrong. We think, oh, everyone else sure looks like they have it together on social media or whatever. It must just be me. Because a lot of times when you look at companies or you look at businesses or anything online,

You know, you see the outcome or the external. Yes.

You know, you see the outcome or the external. Yes.