Jamie Kern Lima

Literally, right before I go out, I learn, after all this, I learn you're not even guaranteed your 10 minutes. Yep. Because they know by the second if you're hitting numbers. They know how many people are ordering on their phones, how many are ordering online, how many are calling in. So you might go live and you're a minute or two in. You think like, oh, I've got eight minutes left.

Literally, right before I go out, I learn, after all this, I learn you're not even guaranteed your 10 minutes. Yep. Because they know by the second if you're hitting numbers. They know how many people are ordering on their phones, how many are ordering online, how many are calling in. So you might go live and you're a minute or two in. You think like, oh, I've got eight minutes left.

If you're not hitting numbers, your clock jumps from eight down to one. Oh, my gosh. Yeah. And you know you're done.

If you're not hitting numbers, your clock jumps from eight down to one. Oh, my gosh. Yeah. And you know you're done.

So I learned that. And I remember the moment that the big red on-air light came on. So we were live. I had been practicing this demonstration on my wrist, okay? The big part in the back of our wrist that bends and gets all these creases. And I would put our product, our concealer, and then the top two best-selling ones from department stores. And I would bend my hand back and forth.

So I learned that. And I remember the moment that the big red on-air light came on. So we were live. I had been practicing this demonstration on my wrist, okay? The big part in the back of our wrist that bends and gets all these creases. And I would put our product, our concealer, and then the top two best-selling ones from department stores. And I would bend my hand back and forth.

And theirs would start creasing and cracking. And ours wouldn't, which is a big deal. Okay. I had perfected this in my bathroom mirror like a million times. So I'm live trying to do this demonstration in the first minute of the show. My hand is shaking so much because I'm so nervous. I couldn't even finish the demonstration.

And theirs would start creasing and cracking. And ours wouldn't, which is a big deal. Okay. I had perfected this in my bathroom mirror like a million times. So I'm live trying to do this demonstration in the first minute of the show. My hand is shaking so much because I'm so nervous. I couldn't even finish the demonstration.

The host grabs my hand, puts it under the podium, and she's like, thank you, sugar. And she took over. And I remember the moment my bright red bare face before shot comes up on the screen to 100 Million Homes. And then I remember walking over to the models, like every age, shape, size, skin tone, skin challenge, like calling them beautiful, meaning it. And I remember we were a few minutes in.

The host grabs my hand, puts it under the podium, and she's like, thank you, sugar. And she took over. And I remember the moment my bright red bare face before shot comes up on the screen to 100 Million Homes. And then I remember walking over to the models, like every age, shape, size, skin tone, skin challenge, like calling them beautiful, meaning it. And I remember we were a few minutes in.

I didn't know how we were doing, but I knew I wasn't cut yet.

I didn't know how we were doing, but I knew I wasn't cut yet.

and then we got we got down uh it was like the eight or nine minute mark and i remember the host saying uh the deep shades almost gone the tan shades almost sold out and literally at the 10 minute mark this giant sold out sign comes up across the screen all six plus thousand units i start crying on national television and they cut from me and went to like dyson vacuum or something

and then we got we got down uh it was like the eight or nine minute mark and i remember the host saying uh the deep shades almost gone the tan shades almost sold out and literally at the 10 minute mark this giant sold out sign comes up across the screen all six plus thousand units i start crying on national television and they cut from me and went to like dyson vacuum or something

Paulo comes running through the double doors. And I'm just like thinking, and I remember looking at him and I'm like, real women have spoken. And I'm like sobbing. I thought he's going to come over and give me the biggest hug ever. And he just looks at me and he puts his fist up in the air and he's like, we're not going bankrupt.

Paulo comes running through the double doors. And I'm just like thinking, and I remember looking at him and I'm like, real women have spoken. And I'm like sobbing. I thought he's going to come over and give me the biggest hug ever. And he just looks at me and he puts his fist up in the air and he's like, we're not going bankrupt.

I was in such a daze. I don't even know if I was able yet to be in my body because it was years and hundreds and hundreds and hundreds of no's. I cried all my makeup off. I was just like, I felt like I was out of my body. And I remember that one airing turned into five no's. that year, and then 101 the next year. And then we did 250 live shows a year, year after year after year.

I was in such a daze. I don't even know if I was able yet to be in my body because it was years and hundreds and hundreds and hundreds of no's. I cried all my makeup off. I was just like, I felt like I was out of my body. And I remember that one airing turned into five no's. that year, and then 101 the next year. And then we did 250 live shows a year, year after year after year.

And we built the biggest beauty brand in KVC's history.

And we built the biggest beauty brand in KVC's history.