Jamie Kern Lima

and he thanked me for loving QVC and said it's a no. I wanted it to be a yes, so bad at the time, and I'd been getting so many rejections for years, and I truly hoped that this would be it. But we kept going, kept going, and kept going, barely keeping the company alive, and we continued to get rejection after rejection. One potential investor who we were really hoping would be our saving grace

and he thanked me for loving QVC and said it's a no. I wanted it to be a yes, so bad at the time, and I'd been getting so many rejections for years, and I truly hoped that this would be it. But we kept going, kept going, and kept going, barely keeping the company alive, and we continued to get rejection after rejection. One potential investor who we were really hoping would be our saving grace

He even ended the meeting by saying, congratulations, this is a really great product. You should be really, really proud. But to be honest with you, I just don't think women will buy makeup from someone who looks like you with your body and your weight. That one, y'all, I cried in my bed for three days straight after. But every time, I would get another rejection.

He even ended the meeting by saying, congratulations, this is a really great product. You should be really, really proud. But to be honest with you, I just don't think women will buy makeup from someone who looks like you with your body and your weight. That one, y'all, I cried in my bed for three days straight after. But every time, I would get another rejection.

I would meditate or pray and I would keep getting this feeling deep inside that said, you're supposed to keep going. You need to dare to lean on your faith. You need to dare to believe even when it feels like no one else is. And I would write these words in my journal. Champions aren't made when the game is easy and you are a champion.

I would meditate or pray and I would keep getting this feeling deep inside that said, you're supposed to keep going. You need to dare to lean on your faith. You need to dare to believe even when it feels like no one else is. And I would write these words in my journal. Champions aren't made when the game is easy and you are a champion.

And what I know right now as I stand here, what I know for sure is that each and every one of you is born to be a champion too, and today is the day to decide to dare to believe that for yourself. It's true. After years of rejections and more rejections and more rejections and no's, A moment, a huge moment, it finally happened. We got one single yes that had the power to change everything.

And what I know right now as I stand here, what I know for sure is that each and every one of you is born to be a champion too, and today is the day to decide to dare to believe that for yourself. It's true. After years of rejections and more rejections and more rejections and no's, A moment, a huge moment, it finally happened. We got one single yes that had the power to change everything.

QVC finally gave us a yes and I learned we would get one shot live on QVC to present our product in this 10 minute window and either hit their sales goal, which is massive, or not come back, and I learned I'd have to sell over 6,000 units of our product in a 10 minute window, live on air, and y'all, we were doing one to two orders a day on our website, okay?

QVC finally gave us a yes and I learned we would get one shot live on QVC to present our product in this 10 minute window and either hit their sales goal, which is massive, or not come back, and I learned I'd have to sell over 6,000 units of our product in a 10 minute window, live on air, and y'all, we were doing one to two orders a day on our website, okay?

But we said yes, and we went all in, and we hired third party consultants who are amazing, they help a lot of people, but they told me if I had a shot at succeeding, we would need to use what they called beautiful models, to demonstrate our product and our one big shot, which to them meant they all had no skin issues, the same skin tone, and they looked like they were barely 18.

But we said yes, and we went all in, and we hired third party consultants who are amazing, they help a lot of people, but they told me if I had a shot at succeeding, we would need to use what they called beautiful models, to demonstrate our product and our one big shot, which to them meant they all had no skin issues, the same skin tone, and they looked like they were barely 18.

But I knew doing that, doing what everyone else was doing, isn't what I was created for. And it's not what you're created for either. And I knew that I'd rather play my heart out fully to change the beauty industry, even if we tried and sold nothing. I'd rather stand for something than sell a whole ton of product but stand for nothing.

But I knew doing that, doing what everyone else was doing, isn't what I was created for. And it's not what you're created for either. And I knew that I'd rather play my heart out fully to change the beauty industry, even if we tried and sold nothing. I'd rather stand for something than sell a whole ton of product but stand for nothing.

So in my one big shot when it came, it took everything I had inside of me to dare to believe And I went for it. In my one big shot, while we were teetering on bankruptcy, and after years of hearing no's, I cast models of all ages to demonstrate our product, one in her 70s with hyperpigmentation, one in her 20s who was dealing with acne, models of all skin tones, skin challenges like me.

So in my one big shot when it came, it took everything I had inside of me to dare to believe And I went for it. In my one big shot, while we were teetering on bankruptcy, and after years of hearing no's, I cast models of all ages to demonstrate our product, one in her 70s with hyperpigmentation, one in her 20s who was dealing with acne, models of all skin tones, skin challenges like me.

I even wiped my makeup off to show my bright red bumpy skin on live TV. Everything was on the line. And right as I was standing there, right as I was standing there in the QVC studios about to go live, I learned you are not even guaranteed your 10 minutes. See, they know by the second what's selling, and they know if you're hitting the sales numbers or not.

I even wiped my makeup off to show my bright red bumpy skin on live TV. Everything was on the line. And right as I was standing there, right as I was standing there in the QVC studios about to go live, I learned you are not even guaranteed your 10 minutes. See, they know by the second what's selling, and they know if you're hitting the sales numbers or not.

So you could be a minute or two in, and if you're not hitting the sales goals, you might think you still have eight minutes left, but all of a sudden your clock jumps down to one minute and you're done. So I learned that. No pressure, right?

So you could be a minute or two in, and if you're not hitting the sales goals, you might think you still have eight minutes left, but all of a sudden your clock jumps down to one minute and you're done. So I learned that. No pressure, right?