Jamie Kern Lima

I remember walking in, I remember the moment the giant on-air light went on, right on the cameras, and the countdown clock, the giant countdown clock started, and it said 9.59, 9.58. I remember the moment my bare face came up on national television

I remember walking in, I remember the moment the giant on-air light went on, right on the cameras, and the countdown clock, the giant countdown clock started, and it said 9.59, 9.58. I remember the moment my bare face came up on national television

I had on two pairs of Spanx, not because I cared how I looked, but I was sweating so much that I didn't want to sweat through my dress on national television. It was so stressed. I remember walking over the models live on TV, every age and shape and size and skin tone and skin challenge. and calling them beautiful and meaning it viscerally in every ounce of my being.

I had on two pairs of Spanx, not because I cared how I looked, but I was sweating so much that I didn't want to sweat through my dress on national television. It was so stressed. I remember walking over the models live on TV, every age and shape and size and skin tone and skin challenge. and calling them beautiful and meaning it viscerally in every ounce of my being.

And I knew that we were a few minutes in, I didn't know how we were doing, but I knew I wasn't cut yet. I was like, okay, okay. And then I remember y'all at the nine minute mark, we had one minute to go. And I hear the host say, the deep shade is almost sold out. The tan shade is almost gone. And at the 10 minute mark, the giant sold out sign came up across the screen. which was wild.

And I knew that we were a few minutes in, I didn't know how we were doing, but I knew I wasn't cut yet. I was like, okay, okay. And then I remember y'all at the nine minute mark, we had one minute to go. And I hear the host say, the deep shade is almost sold out. The tan shade is almost gone. And at the 10 minute mark, the giant sold out sign came up across the screen. which was wild.

I start crying. It's crazy. I start crying on national television and they cut from me and went to Dyson Vacuum or something. My best friend, Jackie, who I met right here at Wazoo, she was modeling. She had a full tattoo on her forearm. We covered it up with the makeup. So good. She starts crying. And then I remember my husband, Paolo,

I start crying. It's crazy. I start crying on national television and they cut from me and went to Dyson Vacuum or something. My best friend, Jackie, who I met right here at Wazoo, she was modeling. She had a full tattoo on her forearm. We covered it up with the makeup. So good. She starts crying. And then I remember my husband, Paolo,

he comes rushing through the double doors of the studio and I was just sobbing and I was like real women have spoken and I thought he's gonna come hug me right he comes up to me and he just looks at me and he puts his fist in the air and he's like we're not going bankrupt and I was like He's right there. And that one airing turned into more than 250 shows a year, year after year.

he comes rushing through the double doors of the studio and I was just sobbing and I was like real women have spoken and I thought he's gonna come hug me right he comes up to me and he just looks at me and he puts his fist in the air and he's like we're not going bankrupt and I was like He's right there. And that one airing turned into more than 250 shows a year, year after year.

We grew to more than 1,000 employees and became the largest beauty brand in QVC's history, which is crazy. What everyone else said would never work changed everything. And here's what I hope you let take root. There will be moments, maybe even right after today, when people will underestimate you. There will be moments when even the people who you love might suggest playing smaller, safer.

We grew to more than 1,000 employees and became the largest beauty brand in QVC's history, which is crazy. What everyone else said would never work changed everything. And here's what I hope you let take root. There will be moments, maybe even right after today, when people will underestimate you. There will be moments when even the people who you love might suggest playing smaller, safer.

But you have a choice. Will you listen to the world's doubt? Or will you dare to believe in yourself anyway? Because the biggest breakthroughs in life happen not when someone else believes in you, but when you finally believe in yourself. Daring to trust yourself, daring to believe in the power that's inside of you, this will change your life.

But you have a choice. Will you listen to the world's doubt? Or will you dare to believe in yourself anyway? Because the biggest breakthroughs in life happen not when someone else believes in you, but when you finally believe in yourself. Daring to trust yourself, daring to believe in the power that's inside of you, this will change your life.

This is what allows you to live in alignment with your assignment when it comes to the calling and the purpose that only you have in this world. It's also so important to dare to fail and to redefine what that means. I wish I could tell you that the road to your dreams will be easy, but the truth is it most likely It won't be. You're gonna get rejected. You're gonna fall down.

This is what allows you to live in alignment with your assignment when it comes to the calling and the purpose that only you have in this world. It's also so important to dare to fail and to redefine what that means. I wish I could tell you that the road to your dreams will be easy, but the truth is it most likely It won't be. You're gonna get rejected. You're gonna fall down.

You're gonna question yourself. I know because I lived it. When I stood just three feet away from that major investor, and I was struggling, hoping our company would survive, and I really thought, oh my gosh, he's going to save this. And then he told me, women won't buy makeup from someone who looks like you. I could have let those words define me.

You're gonna question yourself. I know because I lived it. When I stood just three feet away from that major investor, and I was struggling, hoping our company would survive, and I really thought, oh my gosh, he's going to save this. And then he told me, women won't buy makeup from someone who looks like you. I could have let those words define me.

I could have made that rejection and failure mean I wasn't enough. But instead, I made the decision to choose to assign a different meaning to rejection every time it happened. And you can do this right now in your life, too. See, for years, I would think, oh, failure meant I didn't have what it takes. But I decided to believe I have the power to make it mean whatever I want it to. And so do you.

I could have made that rejection and failure mean I wasn't enough. But instead, I made the decision to choose to assign a different meaning to rejection every time it happened. And you can do this right now in your life, too. See, for years, I would think, oh, failure meant I didn't have what it takes. But I decided to believe I have the power to make it mean whatever I want it to. And so do you.